Month: September 2024

Danny Sullivan, Google search liaison, wants to hear authentic voices from experience in content to help rank content higher in search queries. He says Google and users need to share passion and
experiences.

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being…

As predicted, America’s Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought…

While big platforms like Reddit have signed deals with the AI giants, YouTube leaves licensing in the hands of individual creators. The “License to Scrape” program aims to give those streaming stars proper leverage.

As the lines between conventional place-based ad networks and retail media networks continue to blur, GSTV has announced an integration with retail payment tech developer Invenco by GVR that might
blur them further. The new offering, dubbed “Engage Media Full-Service” offers retailers the ability to easily deploy unique, branded media experience that designed to to drive in-store sales and
foot traffic.

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […]

The post The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next appeared first on AdExchanger.

When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to…

Nicolas Hinternesch, director of solutions engineering EMEA, Piano

When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics investments because they lack a clear, strategic path from data to action. The real competitive advantage doesn’t come from collecting more data — it’s from the ability to act swiftly and intelligently with data. 

When publishers fail to activate data properly, they leave money on the table and hand it to competitors. To surpass this challenge, publishers need to lay the groundwork. Through data activation, publishers are building deeper relationships with audiences across touchpoints and generating revenue opportunities.

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CMOs often lament they need twice that, at least, to stand apart in hyper-speed digital media. The fact is, $5 million is a normal budget for the mid-market brands and a dream for many startups. The
problem is when marketers make it work more like $2 million. They need to double their impact, not there budget.

KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook with the warning, “This video is FAKE! The scammers are getting craftier every day. This is honestly super…