Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.
Exclusive: Athlos Keeps Olympics Momentum on Track for Media Partners
Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad. When Athlos brings the fastest women in the world to New York’s Icahn Stadium on September 26, it gives them not only a chance to compete for a $500,000 purse and 10% of the event’s revenue but…
Visit Seattle Addresses Book Bans, Celebrates Literary Culture
The campaign unfolds across three videos featuring excerpts of banned books by Seattle authors, read by notable Seattle residents.
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
GenAI poses threats to journalists and other content creators, the Senators say.
Why Charlamagne Tha God Is Investing in an AI and Metaverse Company
The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as “Charlamagne Tha God.” MeetKai is an AI firm that has created metaverse experiences like one for the National Basketball Players Association (NBPA) ahead of this year’s NBA All-Star Weekend. The company added Charlamagne…
OpenAI Announces a New AI Model, Code-Named Strawberry, That Solves Difficult Problems Step by Step
The ChatGPT maker reveals details of what’s officially known as OpenAI-o1, which shows that AI needs more than scale to advance.
Yes, You Can Now Bet on Elections in the US
A US judge has overturned a moratorium that stopped gambling companies from letting people bet on election results.
An Interview With A Star Witness In The Ad Tech Trial Of The Century
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]
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Revolving Door Agency Moves: Barbarian, Havas, WPP & More
This week’s roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital…
Nicole Young Promoted to Senior Producer at 60 Minutes
CBS News has promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine’s 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004. “Nicole is one of the best producers at 60 Minutes, and in this new role, she will not only continue her close…