The beating heart of the creative services industry is people. Human capital is the greatest asset of any creative service company. However, as an industry, we are seeing average agency turnover rates that hover around 30%. Staff costs represent the single largest expense area on an agency P&L, so staffing and team-building represent a significant…
It’s Official, X Has Lost Almost All Of Twitter’s Brand Equity
Brand Finance, which has dropped X from its “Media 50” ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its name from Twitter.
The $2.3T Gap Between Trump’s and Harris’s Tax Plans | WSJ
Kristen Wiig Competes With a Talking Cow to Promote Dunkin’s New Latte
Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin’s new drink, but she faces some serious competition. The comedian stars in the latest Dunkin’ spot from Ben Affleck and Matt Damon’s production company, Artists Equity, which promotes the chain’s new fall beverage, the Dunkalatte. The film shows the…
Amazon’s Shipping and Delivery Emissions Just Keep Going Up
A new report attempts to calculate how much damage shipping our Amazon orders is doing to the planet, and how badly the company is missing its own targets.
The Brandtech Group Draws The Blueprint For Ethical AI
Agency in-house and legal teams are settling into the era of generative AI to build a blueprint for some of the most challenging processes, including how to create text-based prompts for synthetic
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Flavor Flav Performs Popcorn Magic for Smartfood Popcorn
There’s no escaping the Flavor Flav renaissance, and who would even want to? Didn’t catch the Paris Olympics? He was everywhere, rolling out his five-year sponsorship of USA water polo and serving as on-scene hype man for the teams, paying rent for struggling track and field athletes, celebrating iconic performances and, later, offering gymnast Jordan…
Inside Hulu’s Only Murders in the Building Escape Game
Who’s ready to test their detective skills? The fourth season of Hulu’s Only Murders in the Building premiered last month, and to promote the series, the streamer debuted new escape room experiences in New York City and Los Angeles that will be open for the next year. This isn’t the first time Hulu launched an…
Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And ‘Turbocharge’
The deal with Adverity was struck by IPG Mediabrands’ Kinesso unit, and provides “connectors” to more than 600 vital media industry data suppliers.
OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.
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