Month: September 2024

The value of Trump Media is now $3 billion. Trump owns more than half of it – around $1.6 billion.

A neurologist who struggles to recognize people’s faces, rides a cool motorcycle and swims in the East River is the brilliant mind of “Brilliant Minds.”

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With […]

The post As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? appeared first on AdExchanger.

On Pixalate’s Global Seller Trust Indexes ranking of open programmatic ad sellers across web, mobile and CTV, Google’s ranking rose from 8 in Q1 to 4 in Q2 2024.

The language Go hails from an era when programmers had smaller egos and fewer commercial ambitions. My generation of strivers has a lot to learn.

In an attempt to defend itself against a ban in the US, TikTok has pointed out that other Chinese companies could be collecting as much data as it does.

Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s agenda. On Monday, Samuel Levine, director of the FTC’s Division of Consumer Protection, delivered an address to a room of […]

The post The FTC’s Director Of Consumer Protection On What Self-Reg Orgs Can Do To Avoid ‘Fading Into Irrelevance’ appeared first on AdExchanger.

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.

The post Google vs. Global Watchdogs; Is Meta Buggier Than Ever? appeared first on AdExchanger.

What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom.

In case this movement has flown under your radar, fractional roles are essentially high-level executive positions filled on a part-time or contract basis, offering companies flexibility and expertise without the long-term commitment.

What started as a solution for companies needing a CMO – because, let’s face it, not every exec slot screams “full-time” – has now spread to every corner of the organization.

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