On Tuesday, 42 attorneys general demanded that Congress require cigarette-like Surgeon General warning labels on social-media apps to help raise awareness among children, teens and young adults.
An AI Bot Named James Has My Old Local News Job
A local newspaper in Hawaii has turned to AI-generated presenters to draw in new audiences.
Ticker: News Networks Prepare for Hurricane Francine
Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm. Coastal communities have been evacuating in anticipation of its arrival and floodgates within the region have been closed. Most of the major news networks have already sent crews down to Louisiana to cover the impact…
Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales
Every fall, fashion lovers gather in New York for a week to get a preview of what’s to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The…
Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google’s ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital…
This New Tech Puts AI In Touch with Its Emotions—and Yours
Hume AI, a startup founded by a psychologist who specializes in measuring emotion, gives some top large language models a realistic human voice.
How Privacy Laws Are Impacting Targeting
While first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data is a close No. 2, according to findings of an ad
industry survey released this morning by Proximic by Comscore.
industry survey released this morning by Proximic by Comscore.
Lego Embarks on a Global Play Tour, Starting With an Immersive Art Gallery For Kids
Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families lack access to adequate or safe spaces for play. The toy brand’s Superpower Studios reimagines norms of traditional art museums, which are often “beautiful buildings with exclusive art that you can look at but not…
SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
What Agencies (and Clients) Can Learn From a Fractional Approach
By now, you’ve probably heard about the fractional CMO–a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better…