Month: September 2024

In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. Hamlyn also…

Jewell Hillery has been promoted to anchor of WGN Saturday Morning News and WGN Sunday Morning News. Hillery will work alongside co-anchor Sean Lewis starting Saturday, September 14. “Jewell is an exemplary journalist, storyteller and team player,” commented Dominick Stasi, WGN news director. “As one of Chicago’s Very Own, she brings the perfect local perspective…

Philadelphia was the center of the news media world on Tuesday night as Kamala Harris and Donald Trump met for their first–and potentially only–presidential debate. ABC News hosted the event, which saw the candidates meeting in a specially-made studio at the National Constitution Center. Meanwhile, the assembled press corps–including TVNewser–congregated inside a cavernous Philadelphia Convention…

Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing.

Speaking earlier today at Exchangewire’s ATS conference in London, Jeff Green dismissed any notion of competing with those companies, stressing that they’ll remain partners, not rivals.

“They’re wrong,” Green said when asked on-stage about rumors  — first reported by the smart TV newsletter Lowpass — that The Trade Desk wants to compete with Roku. “You can see that in our partnership with Roku.”

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Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.”

The post The Brandtech Group Gives Businesses A Blueprint For Ethical AI appeared first on AdExchanger.

Longtime Erie meteorologist Tom DiVecchio is back on-air after leaving WJET-WFXP in March. DiVecchio started at Erie News Now at the beginning of September after more than 30 years as a meteorologist at WJET-WFXP. “I hadn’t really decided to retire,” DiVecchio told the Erie Times News. “I just wanted to find other opportunities and the…

Marketers are increasingly figuring out that artificial intelligence can be biased. In recent weeks, testing by The Brandtech Group on its gen AI-as-a-service platform, Pencil, revealed troubling results when generating images of a CEO. Two models exclusively produced male images in 100 generations, while a third model showed 98% male results. A fourth and fifth…

Even before the 2024 MTV Video Music Awards kick off Wednesday, advertisers are already the big winners. Paramount, which focused on the impact of its live offerings in its TV upfront pitch to advertisers, is putting brands in the middle of this year’s Megan Thee Stallion-hosted VMAs through integrations, influencer activations, on-the-ground executions, and more….

Prime Video’s Thursday Night Football is kicking off its third season with new adtech capabilities and some familiar faces. Among the highlights, Amazon announced today that the presenting sponsors of last year’s premier positions for Thursday Night Football (TNF) will return for the third season. The pregame, TNF Tonight, will be sponsored by Verizon; the…