UK Hedge Fund Tycoon Buys The Spectator Magazine
Hedge fund investor Paul Marshall has bought The Spectator, one of the world’s oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron. He founded UnHerd,…
Forget Chick-fil-A. Here Are 10 Other Appetizing Fast Food Streamers
Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken. Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. The brand is working with major production companies and studios to produce family-friendly unscripted series for a streaming service set to launch later…
NYT Tech Workers Union Votes to Authorize Strike
The New York Times Tech Guild, which represents more than 600 staffers, voted Tuesday to authorize a strike in protest of stalled contract negotiations with the Times’ management, sources confirmed to Axios. (Axios)
Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion
Cosmetic and dermatology treatment marketplace RealSelf named media executive and ADWEEK 50 honoree Minou Clark as its global CEO Tuesday. (ADWEEK)
DirecTV Rejects Disney’s Offer to Provide Access to ABC News’ Harris-Trump Debate Amid Contract Standoff
Disney offered to temporarily offer DirecTV access to ABC News’ coverage of the presidential debate Tuesday night between Vice President Kamala Harris and former President Donald Trump, but DirecTV turned the offer down. (Variety)
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […]
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The World’s Biggest Bitcoin Mine Is Rattling This Texas Oil Town
A cash-strapped city in rural Texas will soon be home to the world’s largest bitcoin mine. Local protesters are “raising hell.”
How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
Retail media networks (RMNs) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse, determined to make everything a retail media network and hocking their first-party data to drum up another source of revenue. On average, retail media makes up about 20% of clients’ total ad spend, according to an agency executive who oversees digital commerce. (The exec shared these figures and spoke with Digiday on the condition of anonymity). That figure is up from an estimated 10% to 15% of total ad spend a few years ago, they added.
And that’s not all — retailers are increasingly including RMN media spend commitments as part of their partnership agreements, according to four agency execs Digiday spoke with on the matter.
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