Month: September 2024

Advertisers using Google’s buy-side adtech, who have been limited to buying open web inventory via Google’s supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech representing both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of…

The advertising and creative industries are buzzing with fresh talent and leadership appointments, as agencies across the globe continue to expand their rosters with strategic hires and new partnerships. 7Dots 7Dots announced Gabriela Coroa as senior digital strategist. Coroa, who previously served as global head of consumer experience at Pernod Ricard, will drive digital innovation…

Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK. Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black Glass, where she served as managing director and co-founded membership-only CMO advisory platform CMO House. CMOs are a common theme in her career….

John Donahoe’s bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a familiar face. Elliott Hill, who retired from the post of president of consumer and marketplace in 2020, will succeed Donahoe on…

“Cautious,” “dragging,” and “weird”: From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn’t a typical TV upfront. According to several buyers familiar with talks, this year’s influx of streaming inventory from the likes of digital-first players and Amazon’s ad tier brought a seismic shift…

Happy Friday to all who celebrate! In this week’s edition of stories we didn’t write for one reason or another, we hear about the passing of a longtime Denver journalist. We also noticed that two stations had transmitter issues, which is kinda weird enough to write about. Anyhoo, let’s do this: Two stations had transmitter…

Tony Ayaz, president and CEO, SCUBA

As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence. 

Legacy data management approaches are applied to data clean rooms, and have been misinterpreted as the only path forward. However, data clean rooms are simply the starting point for first-party data, not the complete panacea the industry hoped for.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The last few weeks have found some truly unique campaigns come in from all corners of the globe, from New York to Bangkok. Enjoy this latest batch of marketing news and campaigns from brands and agencies. Roojai Online Insurance Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo…

Sinclair has named Cindi Dias vp and gm of KBAK (CBS) and KBFX (FOX) in Bakersfield, California. Dias was the general sales manager at the stations for 17 years. “We are thrilled Cindi will now be leading the stations in Bakersfield, where she has deep relationships in the market,” said Rob Weisbord, Sinclair’s chief operating…