Month: September 2024

Reno NBC affiliate KRNV has lost its over-the-air signal due to a loss of power at its transmitter site on Slide Mountain because of the Davis Fire. The station said NV Energy has de-energized equipment across Washoe Valley and parts of south Reno. According to CBS, the Davis Fire has burned approximately 5,000 acres south…

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency’s global executive committee and report to Devika Bulchandani, Ogilvy’s global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She boasts a long career at…

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices.

The week following the Labor Day holiday saw a mixed bag of results as ABC World News Tonight with David Muir remained the most-watched broadcast but was also the only program to see week-to-week declines in total viewers and the Adults 25-54 demo for the week of September 2. Meanwhile, NBC Nightly News with Lester…

September saw the return of college football and NFL action, but the venue that recorded an upset was in the morning show ratings field as NBC News’ Today emerged as the most-watched morning show for the week of Sept. 2–not only in the advertiser-coveted demo of Adults 25-54 but in total viewers as well. Heading…

Outside advertisers “were responsible for creating the challenged advertisements,” Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the former governor’s suit.

TikTok will be the first to have its logo featured on the Capitals’ road jerseys and will be the title sponsor of the Capitals 50th Anniversary Celebration. TikTok also has built off its partnership
with Britain’s Olympics and Paralympics teams to launch a new marketing campaign featuring standout UK athletes.

TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals’ road jerseys
beginning in the 2024-25 National Hockey League season. In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which it says will feature tentpole events and
initiatives celebrating 50 years of Capital hockey.

The campaign builds on the global video campaign Pinterest launched back in July — called “The P is for Performance” — which aimed to highlight the company’s newest ad tools and their potential
effectiveness for “marketers under pressure from higher expectations and lower budgets.”

This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.

Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced customer experiences and drive efficiency in marketing and sales operations.

For instance, in the new Best Content Creation Platform category, winner Adobe put AI at the forefront of its new Express app, which is designed to make it easy for users of all skill levels to produce standout social media posts, videos and more. The platform is equipped with templates and tools, along with commercially safe generative AI features powered by Adobe Firefly, allowing creators to produce content with confidence. Adobe Express has already rapidly expanded its capabilities, including the integration of Adobe Firefly into the mobile app, and offering enhanced generative AI and editing features for faster on-the-go content creation.

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