Month: September 2024

American politicians are desperate to be fluent in the language of the internet, a desire that reflects a larger trend in politics: that politicians can’t just be leaders anymore. They have to be influencers. And they’re tapping into the creator economy to engineer virality in a way that translates to the polls. Online creators are…

Suzy is bringing this podcast to you! The Speed of Culture Live! is coming to New York City on Sept. 18 for a day of conversations with industry innovators and visionaries, including Kofi Amoo-Gottfried, CMO of DoorDash; Sofia Hernandez, global head of business marketing at TikTok; and Mauro Porcini, chief design officer at PepsiCo. For…

Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans. The retailer, part of Gap Inc., is throwing back to its founding year of 1994…

Amazon is starting to plug ads into generative AI. Sponsored ads–Amazon’s core search ad format–could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September. Rufus is Amazon’s seven-month-old shopping assistant that uses gen AI to help people find products within Amazon’s mobile app. Rufus is a chatbot that can answer…

Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry–best known for her roles in Sister, Sister and The Game–and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host…

Most people have to face the question of what to wear every morning. In a busy fashion season, European e-commerce company Zalando positions itself as a way to make the answer easier in a campaign starring Willem Dafoe as a style icon. A 30-second ad, created by agency Wieden+Kennedy Amsterdam and directed by Aube Perrie,…

Adam Schenkel, executive vice president, platform strategy and operations, GumGum

Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up significant opportunities for other ad tech companies.

In light of this, marketers are seeking a reliable alternative to Oracle’s Grapeshot technology that matches brands with consumers in the right moment and mindset. 

Strategically reassessing tech stacks provides marketers a golden opportunity amid industry shifts

Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness. 

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The next time you buy organic crackers online, don’t be surprised if you also see an ad for organic soda before checking out. Thrive Market, a membership-based online grocery store that focuses on healthy and sustainable products, is standing up as an ad business. To launch the platform, the company is using Instacart’s software to…

An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own. Get Ready With Music, The Album riffs on popular Get Ready With Me (GRWM) social media videos, in which…

A crew working for San Francisco ABC owned station KGO and their security guard were robbed at gunpoint while reporting a story in Oakland. According to the Oakland Police Officers Association, a KGO reporter, crew member and their security guard were “rushed” by suspects who brandished firearms before stealing their camera equipment. Spokespersons for the…