Comms Changes: Lance Frank, Zenia Mucha, Erin Calhoun

Lance Frank was named head of communications for CBS News, Stations & Media Ventures. His promotion was announced Thursday by CBS News president and CEO Wendy McMahon and executive vice president of communications Chris Ender. (TVNewser) TikTok’s global head of marketing, Kate Jhaveri, is leaving the company at the end of September, according to a…

FCC Chair Rejects Trump Call to Pull ABC Licenses Over Presidential Debate

Jessica Rosenworcel, chair of the Federal Communications Commission, rejected former President Donald Trump’s suggestion that Disney-owned ABC should lose its broadcast licenses over the network’s moderating of the Sept. 10 presidential debate. (CNBC) Trump and his allies objected to fact-checking of his comments from the debate co-moderators, David Muir and Linsey Davis. Trump also has…

Big Tech’s New Adversaries in Europe

For the past five years, Big Tech has faced a flurry of new rules and reprimands from Brussels. Now with a new team taking over the European Commission, relations may be entering a new era.

NBCU Wants To Standardize The Pain Of Creative Ad Delivery

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.

The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.

Selling CTV And DOOH As The Same Thing Undermines Their Value

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically.  A recent breach of this trust has jeopardized two valuable […]

The post Selling CTV And DOOH As The Same Thing Undermines Their Value appeared first on AdExchanger.

Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV

The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.”

The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?

Though huge media rights deals — such as those struck to bring the NBA to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming efforts.

The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at the center of its NFL+ premium customer offering. At the same time, European soccer leagues including France’s Ligue 1 and Italy’s Serie A have pushed forward with their streaming efforts, with the former’s games now shown online only in the crucial U.K. and Ireland market.

Sports organizations know that demand for these services stems, in part, from the complexity (and cost) consumers face when trying to view every televised match their team takes part in. NBA games, for example, are set to be split across four different media providers, while English Premier League fans would have to subscribe to Sky Sports, TNT Sport and Amazon Prime Video to follow their club’s season in its entirety.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

DMEXCO Briefing: Ad tech leaders argue for a balanced approach to ‘Founder Mode’ concept

Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising:  it seems ad tech has finally reached a rare consensus. Who knew?

What they’re saying is this: Founder mode isn’t inherently bad. Being hands-on can spark genuine connections with team members.  But let’s be honest — it’s not a sustainable game plan. The most effective founder-mode leaders typically have a trusted manager (or even a whole team) at their side to ensure everything stays on track.

This isn’t a new debate, but it’s gained fresh traction since Y-Combinator co-founder Paul Graham’s blog post last month. It resonated with execs navigating ad tech’s tricky balancing act of profitability, growth, and keeping restless investors satisfied.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.