Month: September 2024

Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task. 

Discord, the popular instant messaging and social platform with roots in the gaming space, has benefited significantly from the explosion of gaming in recent years. As of earlier this year, the platform reportedly boasted a monthly average user count of 200 million. Now, the company is looking to become profitable, and it is starting to capitalize on this engaged audience by offering it up to marketers and advertisers.

Quests, Discord’s first official advertising product, launched earlier this year. So far, this tool has been used exclusively by video game publishers to reach potential players. Last week, Discord announced the hiring of former FaZe Clan svp of partnerships and business development Adam Bauer as its new vp of sales, with the explicit goal of growing Quests.

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Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, Google’s defense team attempts to seize the narrative next week.

However, before the trial enters its final furlong, it’s worth appraising what was revealed in the last two weeks when almost 30 witnesses took to the stand, and thousands of documents were admitted into evidence.

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search. 

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Will all female reality stars of the future merge into one filler-infused golden Barbie archetype?

Incompas — which counts Amazon, Google, Netflix and Meta as members — argues that without net neutrality rules, broadband providers could undermine competition from online streaming companies.

The new game aims to link brands with Twitch streamers while targeting gamers exploring the “integrated galaxy of brand-customizable playable worlds,” according to a company spokesperson.

Google has decided to show YouTube users ads when they pause videos, marking a new space for advertisers to consider when planning their campaigns.

WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region and one of the longest-serving in the country. “To my colleagues at Channel 4 and our viewers, I will be…

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react.

The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.

Targeted advertising “can pose serious privacy risks to consumers,” the FTC says in a new staff report.

The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America’s vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets have announced themed programming unfolding from now through Oct. 15, ranging from primetime specials to special segments on popular shows. Here’s our network-by-network viewing guide…