Apple Must Pay $14.4 Billion to Ireland in Crackdown On ‘Sweetheart Deals’
The European Court of Justice has ordered Apple to pay billions in back taxes to Ireland, in a move that hands a victory to the European Commission against so-called ‘sweetheart deals’ between the country and big tech companies.
An Underwater Data Center in San Francisco Bay? Regulators Say Not So Fast
The YC-backed startup NetworkOcean plans to sink GPUs into San Francisco Bay. Multiple California regulators WIRED spoke with hadn’t heard about the test—and raised concerns about its potential environmental impact.
Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […]
The post Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds appeared first on AdExchanger.
Why Is AI So Bad at Generating Images of Kamala Harris?
Race and gender are part of it, but there’s more to those unconvincing pictures of the presidential candidate.
Talking Advanced Audiences With NBCU’s Alison Levin
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.
The post Talking Advanced Audiences With NBCU’s Alison Levin appeared first on AdExchanger.
This Startup Just Raised $2.2 Million To Predict Whether Customers Are Happy (Or Ready To Leave)
With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest more in customer retention. It’s way cheaper and more efficient to keep existing customers than it is to attract new ones or to woo back the disgruntled. But it’s often not clear exactly what’s driving […]
The post This Startup Just Raised $2.2 Million To Predict Whether Customers Are Happy (Or Ready To Leave) appeared first on AdExchanger.
Why Standardization Is Wrong For Attention Metrics
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as […]
The post Why Standardization Is Wrong For Attention Metrics appeared first on AdExchanger.
Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
The post Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green appeared first on AdExchanger.
Digiday+ Research: How social platforms stack up for publishers
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Social media is always changing, and that’s especially true for publishers, who often find it challenging to determine where each platform fits into their business.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.