Month: September 2024

This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies. AICP AICP has expanded its Demographic Reporting Initiative, which now includes more inclusive gender identity categories and veteran status reporting. The initiative, originally launched in 2021,…

The video generator turns one product image into a video clip of a few seconds in length, but Amazon has much higher aspirations for storytelling.

Ikea understands the value of both creative advertising and a good night’s sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the retailer held an open call for “sleepfluencers” who could apply to receive free roller blinds to darken their bedrooms while they dozed….

Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications Chris Ender. “I’ve personally known Lance for a long time. He is a gifted communicator, a great strategist and a trusted advisor,” McMahon…

Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world.

Twitch first announced “The Glitch” at Amazon’s May 2024 upfront presentation. Since then, the platform has been reticent about the details of its custom-branded Fortnite world, but it plans to officially launch “The Glitch” at TwitchCon this weekend. At the moment, 70 percent of Twitch’s 35 million average daily visitors are between the ages of 18 and 34, making them an enticing target for both endemic and non-endemic brands looking to reach the gaming community.

“As the brand partnership studio, our job is to make sure that we come up with big opportunities for brands to authentically align with the Gen Z and millennial audiences,” said Andrea Garabedian, the global director of Amazon Ads’ brand partnerships studio.

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Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…

As if it’s not already the dominant agency holding company, Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. 

Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers in online and offline shopper ecosystems. With more than 1,000 employees in 14 “hubs” across the world, there are various estimates of the firm’s annual revenue — somewhere between $75 million and $185 million.

Publicis already has made several investments to strengthen its core abilities in commerce, retail media and commerce media in general, with the acquisitions of Profitero in 2022, CitrusAd in 2021 and, of course, Epsilon in 2019. To say it’s long been a focus for the French-owned holdco feels almost like an understatement.

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Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of United Mars Commerce will help brands through all aspects of retail media, from planning, buying ads, and tracking sales from campaigns. Mars United Commerce works with more…

On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew […]

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