Month: September 2024

WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. “Anthony Sabella’s promotion to mid-day anchor is a reflection of our commitment to delivering the most engaging and informative content to our viewers,” said Adam F. Chase, vice president and general manager…

It’s been three years since Brian Williams sat in the anchor’s chair for a major network. Now, the former face of NBC Nightly News is in talks to make a return to the news game–this time on a major streamer. Variety’s Brian Steinberg reported on Saturday that Williams is an active discussions with Amazon Prime…

Saturday Night Live has unveiled the final slate of sponsors for the upcoming 50th season. Capital One will be joining Allstate, T-Mobile, Volkswagen of America, and L’Oreal Groupe’s Maybelline NY and CeraVe, which were previously announced around the time of TV upfront presentations in May. For the sponsorship, Capital One will create custom content with…

There are many influencer agencies that connect talent with brands, but few have had the continued success of BCL Entertainment, a talent production, events, and brand partnerships company that has helped improve campaigns by matching the best brands with star-level talent. BCL Entertainment is led by Bettie Levy, who didn’t set out initially to be…

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the […]

The post As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning appeared first on AdExchanger.

Sophie Turner of “Game Of Thrones” is all grown up and playing a jewel thief who became a London godmother of crime.

The truth is that major TV brands – big automotive, telecom and consumer product companies – rarely place media schedules on even the biggest of three cable TV news networks.

The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing done on mobile devices.

Google owns the most powerful ad-serving business publishers use to sell ads, the most powerful tool advertisers use to buy them, and the largest exchange where the auctions are run.