Month: September 2024

Paramount Global, the parent of CBS, will be controlled by software billionaire Larry Ellison after a group led by his son, David, completes its purchase of the Redstone family’s interest in the film and TV company, according to a regulatory filing. (Bloomberg) Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group…

YouTube Thursday announced a new set of artificial intelligence detection tools to protect creators–including artists, actors, musicians, and athletes–from having their likeness, including their face and voice, copied and used in other videos. (TechCrunch) The announcement follows YouTube’s pledge last November to give music labels a way to take down AI clones of musicians. (The…

Veteran journalist Ed Gordon is boarding CBS News as a contributor. The network confirmed the Emmy Award-winning interviewer and host’s new role to TVNewser. (ADWEEK)

Financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. (ADWEEK)

After a public standoff with a judge over X and Starlink’s operations in the country, Elon Musk is showing signs of wavering.

Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […]

The post Talking CTV Transparency (And The Lack Thereof) With Samsung appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Court Is In Session appeared first on AdExchanger.

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?

The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.

The memeification of movie marketing is underway. 

Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies.

“In order to not be irrelevant, [movie marketers] have had to bend towards being more consumer-centric,” said Nick Miaritis, chief client officer at VaynerMedia. “That’s what’s happening with the stuff you see this summer. Someone is breaking through within the organization to be like, let’s be more consumer-centric platform relevant and it will lead to more attention for a movie full stop.”

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This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments.

Ad spending on CTV inventory among presidential, local and down-ballot campaigns is rising. In some cases, campaigns are spending up to 80% of their media budgets on CTV.

AdImpact estimated that $1.1 billion of political investment had been spent on CTV ads between Jan. 1, 2023, and Sept. 5 of this year. WPP media network GroupM, which also includes categories such as direct mail in its projections, estimates that total political ad spend will reach $15.4 billion in 2024. Five percent is projected to flow to CTV. (The network made its most recent projection in June.)

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