When it comes to The Tonight Show’s five-night-a-week schedule, NBCUniversal is saying, “Go on, git!” Top Line ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four nights per week instead of five. The move is reportedly an economic decision as well as a response to host Jimmy Fallon’s growing…
Roblox Invites Brands To Learn From ‘Immersive Case Studies’ In Brand-Centric World
Roblox has launched its own world showcasing immersive case studies from major brands with their own Roblox experiences and a virtual tour of the platform’s ad offerings and gamified marketing
challenges.
challenges.
Half Of Americans Don’t Believe TikTok Will Be Banned, Report Shows
Based on the bill President Biden signed in April, TikTok is likely to be sold or banned in the U.S. within a matter of months.
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”
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Remember the Time That Flying Squirrel Faked its Own Death?
In the spirit of Friday and with no roundup, we give you a weekend send off with a very smart squirrel. This squirrel story is actully an old one, but TVSpy saw it last night and had to share it because, well what else does one do? So enjoy the weekend if you celebrate. If…
Google ‘Afterlifestyle’ Influencer Plays On Warner Bros.’ ‘Beetlejuice’
Google launched a series of ads introducing Bob, a popular “afterlifestyle” influencer, from the Warner Bros. movie ‘Beetlejuice’ as part of its ongoing campaign titled New Ways to Search.
Google Takes Another Blow From UK Regulators For Anti-Competitive Behavior
As Google prepares to battle the U.S. Department of Justice in another trial, the UK Competition and Markets Authority alleged Google has “abused its dominant position” in online advertising that
favors its own services.
favors its own services.
The Path To A Unified – And Efficient – Ad-Tech Supply Chain
The future of a streamlined ad-tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.
Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & More
This week’s roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams. Ammunition Ammunition has promoted Stephanie Van Meter to chief operating officer. Van Meter, who joined the agency in 2022, will lead operational efficiency, talent acquisition, and innovation, driving the agency’s continued…
Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […]
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