Month: September 2024

This is TVNewser’s basic cable network ranker and cable news report for the week of September 9, 2024. What a difference a historic presidential debate makes. After a sleepy post-Labor Day week, the big three cable networks saw double digit week-to-week and year-to-year gains courtesy of the Sept. 10 match-up between Kamala Harris and Donald…

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much
more.

Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…

Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke.

For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion.

Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…

Google plans to add an AI feature next year inside of the YouTube app for creators to generate 6-second clips using the company’s Veo model.

Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.

The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.

Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,

WCPO chief meteorologist Steve Raleigh won’t face criminal charges for his involvement in a fight in June, according to a statement released by special prosecutor Mark Tekulve. “It has been determined that criminal charges are not warranted against Mr. Steve Raleigh, as there is no evidence that he violated any criminal law,” said Tekulve. Raleigh…