As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks – they might like you too much.
Need For Speed: How ‘Quick-Turn’ Influencer Campaigns Improve Results
Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.
Harris vs. Trump: Debate-Winning Tactics, Explained by a Champion Coach | WSJ
Judge Throws Out Prime Video Users’ Privacy Claims Against Amazon
Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users’ privacy by allegedly sharing information about their online video- viewing with other
Amazon-affiliated companies as well as outside businesses.
Amazon-affiliated companies as well as outside businesses.
Uncloaking A New Programmatic Scam
Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were […]
The post Uncloaking A New Programmatic Scam appeared first on AdExchanger.
A Beleaguered Football Ref Gets Some Comfort in The Farmer’s Dog Ad
The referee character in a new commercial for The Farmer’s Dog is having a terrible, horrible, no good, very bad day. In fact, that’s kind of an understatement. The guy is booed off the football field, pelted with trash and insulted by players. He needs a security escort just to get the locker room, where…
Kraft Heinz Wants To Pass The Dutchies To The Ketchup Side
Ketchup is reimagined for the Dutch, resulting in “Hagelchup: The most Dutch ketchup ever made.”
Tools of the Trade: Jake Bayham of BSSP
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
Horizon Media Taps Former Publicis Exec For AI Solutions Role
In the new role, Tim Rich will lead the development and implementation of advanced AI-agent frameworks – aligning product strategy with execution across Horizon Media’s portfolio, according to the
agency.
agency.
Nielsen Ratings: It’s The Swing States, Stupid
If the race for the White House was one of Donald Trump’s reality TV shows, he’d be losing by a metric that has historically mattered most to him – Nielsen ratings – including the states that will
definitely matter most to everyone.
definitely matter most to everyone.