It used to be that if you guessed a young woman was liberal, you’d be wrong seven out of ten times. Today, it’s six of ten. Better, but still off-target.
Are You Ready For Some Brand Love?
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.
Ty Steele Leaving KCRA in Sacramento
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said “A new opportunity in news” prompted him to take a job outside of California. Steele anchors 4, 7 and 10 p.m. newscasts. “It’s with a heavy heart that I announce I will be leaving KCRA 3 on…
Roku Launches Its Own Self-Serve Ad Platform
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.
The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Havas Chicago Names Chase Cornett as Chief Strategy Officer
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago’s executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. “Chase’s track record is unmatched, yet it’s not only his amazing reputation…
Roku Positions New Ads Manager as One-Stop Buying Solution for Advertisers
Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and performance, utilizing Roku’s CTV footprint to drive awareness and bottom-of-funnel engagement; it will give advertisers direct access to Roku inventory without third-party fees, helping with…
Independent Political TV Viewers: Can Harris, Trump Media Campaigns Find Them?
Samba TV says some crucial voting blocs – Hispanic and Asian households – are under-exposed. What about independent voters?
Google To Identify AI-Generated Images In Search And Ads
Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been edited by AI tools.
The ‘Jefas’ Behind Pepsi’s Latina-Owned Business Movement
A jefa (a Latina boss or business owner) faces challenges similar to other entrepreneurs: Access to capital, business-building resources, profitability, etc. But rarely do other entrepreneurs enter a meeting with a supplier who asks, ‘So when is your husband arriving?’ These are the stories that resonated with two of the ‘jefas’ behind PepsiCo’s Jefa-Owned campaign…
