Tech Tycoon Larry Ellison Will Control Paramount Global After Skydance Deal Closes
YouTube Making New Tools to Protect Creators From AI Copycats
Ed Gordon Joins CBS News
WSJ Offers Advertisers Performance Guarantee Timed to the Election
Elon Musk Has Backed Himself Into a Corner in Brazil
Talking CTV Transparency (And The Lack Thereof) With Samsung
Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […]
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Comic: Court Is In Session
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Court Is In Session appeared first on AdExchanger.
What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.
Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
The memeification of movie marketing is underway.
Finding ways to capitalize off of the cultural conversation, much of which takes place online and within memes, is crucial for movie marketers, according to agency execs, who say that the approach will only be more commonplace, especially with Blockbuster movies.
“In order to not be irrelevant, [movie marketers] have had to bend towards being more consumer-centric,” said Nick Miaritis, chief client officer at VaynerMedia. “That’s what’s happening with the stuff you see this summer. Someone is breaking through within the organization to be like, let’s be more consumer-centric platform relevant and it will lead to more attention for a movie full stop.”
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