Month: September 2024

Roku says advertisers can buy and optimize ads not just on Roku but other streaming platforms such as Netflix, Prime Video, Max, and Peacock.

A group that includes sex workers, sex tech businesses, and sex educators has demanded a seat at the table to shape AI regulations that they say could lead to discrimination against them.

Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the […]

The post Retailers Are Opening Themselves To Programmatic – But Will They Regret It? appeared first on AdExchanger.

A UN report proposes that the organization take a much more active role in the monitoring and oversight of AI.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new updates based on feedback from testers on Wednesday. Chrome’s Protected Audience API will soon include fields for designating private marketplace […]

The post Still Playing In The Sandbox; Will The YouTube Gates Reopen? appeared first on AdExchanger.

The founder of Oculus VR is returning to headsets—this time for the battlefield.

With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with their RMN spend.

In conjunction, retailers are asking for more ad dollars, gobbling up advertiser’s trade/shopper marketing budgets and turning their attention to budgets dedicated to national brand marketing efforts to ultimately make more money. Retailers hope off-site ad opportunities will reposition them from performance marketing channels to one-stop-ad shops.

Retailers are increasingly asking for bigger media spend commitments, agency execs say, and advertisers are grappling with how to keep pace.

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With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. 

There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.

But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. 

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For nearly two decades, ad execs have watched Google tighten its grip on ad dollars, moving from frustration to horror, and finally, to resigned apathy. It wasn’t just that Google was cutting them out — it was that Google was winning, untouchable and unchallenged. Every accusation, from anti-competitive data practices to squeezing publishers with hefty fees, became grudgingly accepted as the cost of doing business.

But now, as behind-the-scenes revelations expose how Google’s execs orchestrated their dominance, that resignation has turned into something far tastier: schadenfreude.

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The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a potential breakup.

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. ‘DFP’ and ‘AdX, et al. debated extensively (see right).    

In disclosures contained in more than 1,800 trial exhibits plus the testimonies of more than 25 witnesses over seven days entered by the DOJ, the complexity and implications of Google’s dominance of the digital advertising ecosystem slowly comes into view.

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