Month: September 2024

The bill is supported by some youth advocates and the conservative Heritage Foundation, but opposed by civil liberties groups.

Founders of social commerce firm Orca, which sold the first product on TikTok Shop, offer insights on the current state of the industry and where it is headed.

Meta is rolling out new ad offerings for the holiday season, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions and more.

It was a slender victory–but a victory nonetheless–for Good Morning America last week. After the ABC News morning show saw its NBC News rival Today capture the No. 1 spot among both total viewers and the A25-54 demo for the week of Sept. 2, GMA fought its way back into first place in the former…

After making waves in Los Angeles in 2023, ChainFEST is bringing its gourmet, chef-driven twists on iconic chain restaurant dishes to New York. ChainFEST will take over Randall’s Island Park for a massive celebration of casual cuisine and culture Sept. 21. Actor and writer B.J. Novak and Michelin-starred chef Tim Hollingsworth joined forces with Medium…

Michael Trotter Jr. says he was homeless, despondent and “barely hanging on by a thread” when he came home after fighting in the Iraq war. “As veterans, we think we can solve everything–the truth is we cannot,” he says in a new campaign from the Ad Council and the U.S. Department of Veterans Affairs launched…

Verizon wants the Supreme Court to reverse a decision holding an internet service provider liable for copyright infringement by users.

Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies–a story that was…

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful.

For instance, finalists Illumination, Universal Pictures and Amazon embraced several of these tactics in the Best Use of Video category. The partners collaborated on the “Let’s Fly” campaign, a creative effort that tied the themes of Illumination’s animated film “Migration” to Amazon’s innovative Prime Air drones. The film, about a mallard duck TK? family traveling to Jamaica, was the ideal backdrop for Amazon to showcase its drone technology through a heartwarming, custom commercial. The campaign’s multichannel approach proved highly effective, driving engagement and awareness across 11 countries. This extensive reach, combined with immersive storytelling, helped create a dynamic campaign that successfully promoted both the film and Amazon’s drone technology.

In the Best Collaboration category, Forbes Media and BMC Software are among the nominees after they joined forces in a strategic partnership to position BMC as a leader in the crowded enterprise tech and AI operations space. Through a comprehensive cross-platform collaboration, BMC and Forbes created a campaign that combined data-driven content, live discussions and extensive brand exposure. The collaboration highlighted BMC’s innovative AIOps solutions and successfully shifted the company’s image from a traditional mainframe service provider to a forward-thinking leader in IT operations. Forbes played a pivotal role in amplifying BMC’s message, ensuring it reached key industry professionals across various sectors.

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In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa’s unique approach as a beauty incubator, shedding light on how they disrupt declining categories by…