Month: September 2024

Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could send shockwaves through the ad industry. Central to the trial is an investigation into whether Google’s business practices and corporate culture have been skirting the rules of fair competition.

Here’s a rundown of the key points and potential implications:

First, some background

In 2023, the Department of Justice, joined by several state attorneys general, filed a civil antitrust suit against Google, accusing the company of monopolizing the digital ad market. If this sounds familiar, it’s because the DOJ has also filed a separate antitrust suit against Google, targeting its dominance in the search business.

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YouTube wants to scare up excitement from younger fans for this year’s NFL season. This week, YouTube premiered a new spot ahead of the NFL season, which kicks off today, as part of its campaign to promote NFL Sunday Ticket, the platform’s NFL subscription package. The spot stars football pros and popular content creators in…

True Crime Thursdays dives into the latest crime stories being chronicled on news and streaming platforms. This week, travel back to 1981 when L.A. was riveted by a shocking series of drug-related murders on Wonderland Avenue in the otherwise peaceful Laurel Canyon neighborhood. When is a true crime series also an unexpected final testament? When…

Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jennifer Halloran, CMO and head of marketing and brand at MassMutual. Join us as we discuss the evolving role of CMOs as visionary business leaders who drive innovation and growth at their companies. Halloran shares insights on the challenges of…

Veteran journalist Ed Gordon is boarding CBS News as a contributor. The network confirmed the Emmy-winning interviewer and host’s new role to TVNewser on Wednesday. Gordon has a long history with CBS including a stint as a correspondent on 60 Minutes II from 2004 to 2006. He’s also been a regular presence on BET, which…

Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real people who work in advertising think about their media portrayal? In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by advertising veterans Shannon Miller and David Griner, two of…

This is TVNewser’s basic cable network ranker and cable news report for the week of August 26, 2024. With the 2024 Democratic National Convention in the rearview, it was a return to the status quo among the cable news networks. Fox News reclaimed the top spot in total viewers and the Adults 25-54 demo, and…

The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and negative feelings
among teens.

I’m not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest of you, according to research I just received from the
Religion News Service.

TikTok is updating its U.S. Election Center, an in-app resource showcasing informational tools aimed at keeping users informed during this election year.