Today, Magna released its latest U.S. Ad Forecast report, which paints a picture of what the current domestic ad market is in the country for the year. According to Magna, advertising revenues are expected to grow by more than 11.4% to $377 billion. Among the highlights, political advertising is boosting the bottom line, ad-funded streaming…
DirecTV, Disney End Blackout, Deal Includes Streamers
The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week impasse between the companies affecting
around a dozen of Disney’s networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out.
around a dozen of Disney’s networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out.
Former WHNT Anchor Melissa Riopka Dies at 48 After Leukemia Battle
Former WHNT anchor Melissa Riopka died Saturday after a battle with acute myeloid leukemia. She was 48 years old. Riopka interned at the Huntsville CBS affiliate before working at stations in Chattanooga and Birmingham. She returned to the station in 2013 as a morning reporter, eventually working as a morning anchor. The station described her…
NBC Defeats Video Privacy Claim
Siding with NBCU, a federal judge has thrown out a lawsuit by a Missouri resident who claimed the company violated a video privacy law by embedding Meta Platforms’ analytics tool on today.com.
Tourism Ireland Ad Wants to Entice Visitors For Spooky Season
While St. Patrick’s Day brings many tourists to Ireland in springtime, Tourism Ireland aims to boost visits later in the year with a campaign venturing into unexpected territory: spooky season. The ad, created by agency Publicis London, uncovers Halloween’s Celtic origins. The tourism body and agency worked with academics to trace the festival’s ancient history…
Apple Intelligence Debut Ads Save Bella Ramsey from Awkward Situations
Apple enlisted Emmy- and Golden Globe-nominated actress Bella Ramsey in a trio of ads that position its new artificial intelligence (AI) tools as a way to avoid awkward situations. The spots, created by agency TBWAMedia Arts Lab, promote Apple Intelligence, an AI platform available on the new iPhone 16 and iPhone 16 Pro, which Apple…
Bullet Hits Louisiana Sports Reporter’s Car After High School Game
KTBS sports reporter Daniel Brown’s vehicle was hit by a bullet after a high school football game on Thursday night. The Shreveport, Louisiana ABC station said no one was hurt. Brown was editing and sending back footage when the bullet hit his driver-side mirror. “Off in the distance, I hear three shots go off and…
What the Travis Kelce Effect Means for Brands, Athletes and Entertainment
Football is back for another season, along with those weekly Thursday night installments watching Taylor Swift cheer on her NFL beau and Kansas City Chiefs star Travis Kelce. The tight end’s team has retained its winning streak so far, but he and his team have also been busy off the pitch, cultivating a new marketing…
AI Models Start To Reason Before Responding
A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math. The move follows separate strategies from Google and an advanced start-up in
France called Mistral.
France called Mistral.
DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)
Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served”?) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example, […]
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