Month: September 2024

Writers at The Dodo and Thrillist are staging a one-day walkout against their employers at Vox Media Wednesday as part of an ongoing an effort to be recognized under the Vox Media Union contract. (Deadline)

The Dataset Providers Alliance calls for creators and rights holders to be able to opt in to having their material used for training purposes.

The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall.

Total U.S. advertising spend is expected to hit $397 billion in 2024 — $16 billion of this is attributed to “political and issue advertising”— but the positive comparisons with last year are expected to fade as the year progresses.

“This impressive performance is attributed not just to a healthy economy but also to ‘easy comparables’ from the previous year,” according to the report authors, who based their observations on the aggregated results of publicly listed digital platforms and media owners. 

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The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser’s latest report.

The post The Bull Ad Market Will Soon Revert To Normal Growth Rates, Brian Wieser Predicts appeared first on AdExchanger.

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]

The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.

Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […]

The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By Unpopular Demand Last year, Google launched a product it calls Demand Gen. It’s cast from the same mold as Performance Max, in that Demand Gen is a black box controlled by Google’s machine learning algorithms. In terms of functionality, however, it more […]

The post The Deal With Demand Gen; The Brokerages Might Be Broken appeared first on AdExchanger.

Bluesky reported “all-time-highs for activity” late last week, with 500,000 new users joining and has since added almost 2 million more. Its total downloads soared by 10,584% over the weekend vs. the
previous weekend, with downloads in Brazil up by over 1 million percent, app intelligence firm Appfigures shows.

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS’ extensive loyalty program to differentiate itself from…

As a student aiming to kickstart a career, it can be challenging to secure an internship and develop the necessary skills before graduating. Home From College is dedicated to assisting students in enhancing their resumes and discovering opportunities to acquire the skills required to excel in their chosen career paths. Home From College, founded in…