Google Ad Exec Answers One-Off Campaign Questions
A shorter holiday shopping season requires even the biggest advertisers to be agile and quick to respond. A Google Ads exec talks about what it will take and steps brands should consider.
AI Simulates How Consumers Will Respond Before Ads Run
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
An AMA With Reddit’s New VP Of Ad Product
Do Redditors hate advertising? Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – that’s the whole point of Reddit – and they’re also not necessarily known for their love of advertising and marketing. […]
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How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It specifically measures sports sponsorships on TV and in digital channels, including brand and logo placements visible during a televised sports game. Relo Metrics first launched […]
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For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]
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Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […]
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The cases for and against the CMO role
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out.
With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others.
The case for CMOs
Nike’s CEO extolled “impactful storytelling” and “brand distinction”—a.k.a. cranking up brand ads. General Mills’ chief raved about brand reinforcement, while Levi’s CEO name-dropped Beyoncé and lauded cultural relevance, translating to turbocharged brand development.
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CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media, social media, ad-supported streaming and display advertising.
Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and Welch’s about their current marketing strategies within four key media channels. What follows are their thoughts on advertising tactics, preferences and challenges with social media, retail media, display ads and ad-supported streaming.
How marketers navigate across marketing channels
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of tactics and marketplace trends. The executives Digiday spoke with told us they weigh a variety of factors when considering how to advertise within an omnichannel marketplace.
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Why Sam’s Club’s ad platform is banking on member data to attract advertisers
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The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
In this episode of the Digiday Podcast, Ryan Burns, head of strategy at Sam’s Club Member Access Platform, talks about Sam’s Club’s pitch to advertisers, standing out in a crowded retail media landscape and plans to continue growth.
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