Founded in 2020–two years before Perplexity–You.com has been building its search tech, client base, and positioning itself as a more specialist contender in the AI search arena. Built on AI models like ChatGPT and Claude, the company wants to answer the more complex and specific queries that Google cannot, such as ‘What’s the extended background…
Epic Games Is Suing Samsung Now
After suing both Apple and Google over app store payment policies, Fortnite developer Epic Games now has its sights on Samsung.
Beyoncé Cleans Up in Remake of Levi’s Iconic ‘Launderette’ Ad
Levi’s iconic “Launderette” ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand’s reprise of its 1985 ad from London agency BBH. Set to the sound of “I Heard it Through the Grapevine” by Marvin Gaye, the original spot showed model Nick Kamen strip…
Exclusive: Alex Morgan Caring About Your Health Is Very On-Brand
Alex Morgan doesn’t need to attach her brand to anything, making her endorsement and investment all the more valuable. Morgan played her final professional soccer match on Sept. 8 after scoring 125 international goals, winning two World Cups, an Olympic gold medal, and club championships in three different leagues on two continents. Her career included…
Inside Two Years of Turmoil at Big Tech’s Anti-Terrorism Group
X has left the board of GIFCT, an organization through which tech companies exchange information to keep violent content off the web. It’s the latest in a series of episodes driving tension within the ranks.
Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale
With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.
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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Moat, we forgot all about you. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Retailers, credit card and financial […]
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The rise, stall and fall of Oracle’s advertising business
It’s closing time for Oracle Advertising.
The Texas software and cloud computing giant’s advertising business once led the market. But after years spent acquiring companies, Oracle’s ad tech satellite found itself exposed to more intense regulation and relentless competition. As of today it’s being wound up, a book of blue-chip clients dispersed to former rivals and a talented staff unceremoniously given the boot.
It’s a sober end for a business that ex-staffers, industry experts and former competitors describe as an ambitious, well-resourced organization with a collegiate internal culture — in the beginning, at least. But as the founding executives of its acquired businesses left, ex-staffers say culture gave way to corporate distance, innovation slowed and growth avenues closed up.
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Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers
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Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
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Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
Influencer management is evolving as the creator economy grows — and agencies are evolving with it.
Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One way they are differentiating themselves from traditional agencies or talent management agencies is through technology, partnerships and a more holistic approach to working with influencers.
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