Month: September 2024

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]

The post Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk appeared first on AdExchanger.

The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consider making their purchase on such platforms.

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands.

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…

This story was first published by Digiday sibling Glossy

The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of.

“It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account management and marketing. We are monitoring that status every month.”

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Symone Woolridge is leaving Milwaukee NBC affiliate WTMJ after a more than two years as anchor for TMJ4 News Today. “It’s not about how long you’ve been somewhere or how long you’ve known someone, it’s about how that person or place has made you feel,” said Woolridge. “Milwaukee and TMJ4 has made me feel so…

I usually resist covering self-serving media trade studies like the TVB’s shown here, but I’m calling this one out for a couple of reasons and I’m noticing some wear-out among once diehard NFL fans
frustrated with the who, what, when and where they can catch the gridiron action.

Kevin Smith is supposed to be here today. Three decades after his scruffy feature film debut, Clerks, made him a literal poster child for Generation X slackers, the born-and-bred Jersey boy oversees a vibrant direct-to-consumer business that encompasses merchandise, live events, CBD (cannabidiol) products, comic books, podcasts, vodcasts, and … oh yeah, even the occasional…

While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. “Pepsi Chase Cars,” created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell – only to be startled by a man…

FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B….