Lay’s road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo’s Frito-Lay announced that its Lay’s brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women’s World Cup in Brazil. The potato chip…
The VMAs Swiftly Reach Biggest Audience in 4 Years
The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night’s VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7 million social interactions, 829 million video…
Jon Schoenheider Leaving WEEK After 5 Years
WEEK anchor Jon Schoenheider is leaving the Peoria, Illinois NBC affiliate after five years. “This morning was my last show, and today is my last day, at WEEK,” he wrote on social media. “As I’ve shared the news with many, one word has stuck out that couldn’t be more applicable: bittersweet. And like the word…
Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To Teens
Texas Attorney General Ken Paxton is urging a federal judge to leave in place new curbs on social media platforms’ ability to collect minors’ data and serve them with targeted ads.
The Silent Agreement Between Black-Owned Businesses and the Communities That Built Them
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It’s an invisible agreement that is rarely talked about but always understood; a relationship rooted in shared struggle, history, and identity. For Black businesses, especially in industries like beauty, this contract is both a gift and a…
Fox News Seeks to Host Next Presidential Debate
Having seen the huge ratings that accompany presidential debates, Fox News has thrown its hat in the ring to host the next match-up between candidates Kamala Harris and Donald Trump. Following the Harris/Trump debate on ABC News on Tuesday, Fox News announced that it had sent letters to both campaigns requesting an additional debate in…
Meta Expands Its Reminder Ads Via Its Marketing API
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.
Exclusive: Athlos Keeps Olympics Momentum on Track for Media Partners
Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad. When Athlos brings the fastest women in the world to New York’s Icahn Stadium on September 26, it gives them not only a chance to compete for a $500,000 purse and 10% of the event’s revenue but…
Visit Seattle Addresses Book Bans, Celebrates Literary Culture
The campaign unfolds across three videos featuring excerpts of banned books by Seattle authors, read by notable Seattle residents.
Senators Ask DOJ and FTC To Probe Possible GenAI Antitrust Violations
GenAI poses threats to journalists and other content creators, the Senators say.