The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as “Charlamagne Tha God.” MeetKai is an AI firm that has created metaverse experiences like one for the National Basketball Players Association (NBPA) ahead of this year’s NBA All-Star Weekend. The company added Charlamagne…
OpenAI Announces a New AI Model, Code-Named Strawberry, That Solves Difficult Problems Step by Step
The ChatGPT maker reveals details of what’s officially known as OpenAI-o1, which shows that AI needs more than scale to advance.
Yes, You Can Now Bet on Elections in the US
A US judge has overturned a moratorium that stopped gambling companies from letting people bet on election results.
An Interview With A Star Witness In The Ad Tech Trial Of The Century
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]
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Revolving Door Agency Moves: Barbarian, Havas, WPP & More
This week’s roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising. Sonar allows advertisers to better understand how users engage with their campaigns, offering a more streamlined and efficient way to measure attention and optimize digital…
Nicole Young Promoted to Senior Producer at 60 Minutes
CBS News has promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine’s 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004. “Nicole is one of the best producers at 60 Minutes, and in this new role, she will not only continue her close…
Why Your Creative Org Can’t Afford To Get Talent Wrong
The beating heart of the creative services industry is people. Human capital is the greatest asset of any creative service company. However, as an industry, we are seeing average agency turnover rates that hover around 30%. Staff costs represent the single largest expense area on an agency P&L, so staffing and team-building represent a significant…
It’s Official, X Has Lost Almost All Of Twitter’s Brand Equity
Brand Finance, which has dropped X from its “Media 50” ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its name from Twitter.
The $2.3T Gap Between Trump’s and Harris’s Tax Plans | WSJ
Kristen Wiig Competes With a Talking Cow to Promote Dunkin’s New Latte
Kristen Wiig dons a lot of disguises in a bid to become the spokesperson for Dunkin’s new drink, but she faces some serious competition. The comedian stars in the latest Dunkin’ spot from Ben Affleck and Matt Damon’s production company, Artists Equity, which promotes the chain’s new fall beverage, the Dunkalatte. The film shows the…