“Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the purposes of a permitted dividend,” the board disclosed Wednesday.
Pearls Before Swine by Stephan Pastis for Thu, 12 Sep 2024
DAA Proposes Options For Privacy Icons On Connected TV
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television viewers.
Data Can Supercharge Your Health Care Marketing Strategies
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, data is often underutilized due to fragmented systems and a lack of integration between marketing and clinical data. With over […]
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67M Watched Harris/Trump Debate as Candidates Consider Second Match
The first presidential debate between Vice President Kamala Harris and former President Donald Trump drew an estimated 67.1 million viewers across 17 television networks, according to Nielsen data. (CNN) That’s almost 16 million more people (a 31% jump) than the final tally for the June 27 debate between Trump and President Joe Biden. (THR /…
He Likes It! Hey Mikey! Life Cereal Revives an Adorable Ad Icon
Mom has toothpaste in her hair, dad isn’t sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that’s likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in…
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Last year, sustainable tour company Intrepid Travel spent $1 million on an ad blitz during Climate Week NYC. This year, the brand is doing it again but with a $5 million budget and a campaign called “Only Intrepid.” The goal of last year’s campaign, “Good Trips Only,” was to expand the Australia-based company’s brand awareness…
How Ahold Delhaize Creates Custom Retail Media Plans Using Social Media and CTV
While it might not be a household name in most American homes, Ahold Delhaize USA is one of the biggest grocery players in the country. Based in the Netherlands, parent company Ahold Delhaize has a presence in Indonesia and Europe as well as the U.S. Ahold Delhaize USA has about 2,000 stores between Georgia and…
Utah Law Restricting Youth Social Media Use Blocked by Judge
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People Are Setting Themselves on Fire and Getting Punched in the Face to Pump Their Crypto Coins
To compete against thousands of crypto meme coins flooding the market, creators are resorting to elaborate and sometimes dangerous stunts for attention.