Lego opened an immersive art gallery for children in the heart of Paris, following new research that shows many families lack access to adequate or safe spaces for play. The toy brand’s Superpower Studios reimagines norms of traditional art museums, which are often “beautiful buildings with exclusive art that you can look at but not…
SEM Ranks Just Behind AI Marketing In Long List Of Open Jobs
AI marketing assistant is the fastest-growing job in marketing, with a projected job growth rate of 21%. People rarely search for this job, which pays on average between $46,100 and $68,500 annually.
What Agencies (and Clients) Can Learn From a Fractional Approach
By now, you’ve probably heard about the fractional CMO–a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better…
Harris/Trump Debate: The View from the Spin Room
Set phasers to… spin. The most popular (and crowded) place to be before and after a presidential debate is the spin room, where surrogates from both sides of the aisle are swarmed by press asking for their instant reactions. TVNewser joined the fray following the ABC News debate between Kamala Harris and Donald Trump, overhearing…
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”
What’s behind PubMatic’s missing $5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to […]
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The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
Do you have thoughts on the trial? Consider taking our survey.
If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a courtroom in the District of Eastern Virginia this week, as the U.S. Department of Justice locks horns with Google’s online display ad business.
Following opening arguments, the antitrust case progressed from ad tech market definitions to conduct allegations as witnesses took to the stand and aired their grievances with Google’s growing power in the space during the last 15 years.
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Balancing Content Creation and Advertising With TikTok’s Casey Hamlyn
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of balancing content creation with advertising, to the importance of data hygiene and trust-building. Hamlyn also…
WGN Promotes Jewell Hillery to Weekend Morning Anchor
Jewell Hillery has been promoted to anchor of WGN Saturday Morning News and WGN Sunday Morning News. Hillery will work alongside co-anchor Sean Lewis starting Saturday, September 14. “Jewell is an exemplary journalist, storyteller and team player,” commented Dominick Stasi, WGN news director. “As one of Chicago’s Very Own, she brings the perfect local perspective…
The Harris/Trump Debate: What You Didn’t See on TV
Philadelphia was the center of the news media world on Tuesday night as Kamala Harris and Donald Trump met for their first–and potentially only–presidential debate. ABC News hosted the event, which saw the candidates meeting in a specially-made studio at the National Constitution Center. Meanwhile, the assembled press corps–including TVNewser–congregated inside a cavernous Philadelphia Convention…
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off with heavyweights like Roku, Amazon, Google, Apple, and TV makers like Samsung (Tizen), LG (WebOS), and Vizio (SmartCast). But The Trade Desk’s CEO insists that’s not the game they’re playing.
Speaking earlier today at Exchangewire’s ATS conference in London, Jeff Green dismissed any notion of competing with those companies, stressing that they’ll remain partners, not rivals.
“They’re wrong,” Green said when asked on-stage about rumors — first reported by the smart TV newsletter Lowpass — that The Trade Desk wants to compete with Roku. “You can see that in our partnership with Roku.”
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