Month: September 2024

Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.”

The post The Brandtech Group Gives Businesses A Blueprint For Ethical AI appeared first on AdExchanger.

Longtime Erie meteorologist Tom DiVecchio is back on-air after leaving WJET-WFXP in March. DiVecchio started at Erie News Now at the beginning of September after more than 30 years as a meteorologist at WJET-WFXP. “I hadn’t really decided to retire,” DiVecchio told the Erie Times News. “I just wanted to find other opportunities and the…

Marketers are increasingly figuring out that artificial intelligence can be biased. In recent weeks, testing by The Brandtech Group on its gen AI-as-a-service platform, Pencil, revealed troubling results when generating images of a CEO. Two models exclusively produced male images in 100 generations, while a third model showed 98% male results. A fourth and fifth…

Even before the 2024 MTV Video Music Awards kick off Wednesday, advertisers are already the big winners. Paramount, which focused on the impact of its live offerings in its TV upfront pitch to advertisers, is putting brands in the middle of this year’s Megan Thee Stallion-hosted VMAs through integrations, influencer activations, on-the-ground executions, and more….

Prime Video’s Thursday Night Football is kicking off its third season with new adtech capabilities and some familiar faces. Among the highlights, Amazon announced today that the presenting sponsors of last year’s premier positions for Thursday Night Football (TNF) will return for the third season. The pregame, TNF Tonight, will be sponsored by Verizon; the…

Hedge fund investor Paul Marshall has bought The Spectator, one of the world’s oldest political magazines, for GBP100 million ($131 million) after a monthslong search for a new owner for the British publication, those involved in the sale said Tuesday. (AP) In recent years, Marshall has reshaped himself as a media baron. He founded UnHerd,…

Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken. Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. The brand is working with major production companies and studios to produce family-friendly unscripted series for a streaming service set to launch later…

The New York Times Tech Guild, which represents more than 600 staffers, voted Tuesday to authorize a strike in protest of stalled contract negotiations with the Times’ management, sources confirmed to Axios. (Axios)