Cosmetic and dermatology treatment marketplace RealSelf named media executive and ADWEEK 50 honoree Minou Clark as its global CEO Tuesday. (ADWEEK)
DirecTV Rejects Disney’s Offer to Provide Access to ABC News’ Harris-Trump Debate Amid Contract Standoff
Disney offered to temporarily offer DirecTV access to ABC News’ coverage of the presidential debate Tuesday night between Vice President Kamala Harris and former President Donald Trump, but DirecTV turned the offer down. (Variety)
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning […]
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The World’s Biggest Bitcoin Mine Is Rattling This Texas Oil Town
A cash-strapped city in rural Texas will soon be home to the world’s largest bitcoin mine. Local protesters are “raising hell.”
How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
Retail media networks (RMNs) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse, determined to make everything a retail media network and hocking their first-party data to drum up another source of revenue. On average, retail media makes up about 20% of clients’ total ad spend, according to an agency executive who oversees digital commerce. (The exec shared these figures and spoke with Digiday on the condition of anonymity). That figure is up from an estimated 10% to 15% of total ad spend a few years ago, they added.
And that’s not all — retailers are increasingly including RMN media spend commitments as part of their partnership agreements, according to four agency execs Digiday spoke with on the matter.
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Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
- ‘True social shopping’
- Battle of the Bobs, Netflix’s carbon footprint and more
‘True social shopping’
Affiliate commerce is typically a pretty passive income stream for creators. But that doesn’t mean creators don’t have to actively protect that income.
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Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
Do you have thoughts on the trial? Consider taking our survey.
Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around. To help, Digiday has compiled a glossary of the terms likely to come up throughout the trial.
If we’ve missed any, let us know.
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With AI, agencies advance CTV contextual targeting by seeking emotional connections
With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually align their ads, with the hopes of improving outcomes from attention to ad recall.
Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be it a show or movie, to help transition ad breaks with a better fit in tone, volume, message and imagery. Imagine watching an intense, emotional scene in “The Walking Dead” slowly building up — only to break into a loud, aggressive car commercial.
Alternately, they can create a better segue during scenes of the movie “Up,” and then weave in appropriate creative assets showing family photos or human connection.
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Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
Do you have thoughts on the trial? Consider taking our survey.
On today’s episode of Google on Trial, the word of the day is “uncompromising.” According to witnesses, whenever the ad industry tried to negotiate, Google’s message was clear: it’s their way or the highway.
Testimony after testimony during day two of the Justice Department’s antitrust showdown — dubbed “ad tech’s trial of the century” — painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.
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