Week of September 2 Cable News Ratings: All Networks See Post-Labor Day Weekend Drop

This is TVNewser’s basic cable network ranker and cable news report for the week of September 2, 2024. The post-holiday period was not kind to networks as all three cable nets saw a drop in their week-to-week numbers in total viewers and the prized demo of Adults 25-54. MSNBC and CNN saw steeper drops as…

KRNV in Reno Loses OTA Signal Due to Davis Fire

Reno NBC affiliate KRNV has lost its over-the-air signal due to a loss of power at its transmitter site on Slide Mountain because of the Davis Fire. The station said NV Energy has de-energized equipment across Washoe Valley and parts of south Reno. According to CBS, the Davis Fire has burned approximately 5,000 acres south…

Ogilvy Elevates Fiona Gordon to Global CEO of Advertising

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency’s global executive committee and report to Devika Bulchandani, Ogilvy’s global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She boasts a long career at…

Foursquare Releases In-House Measurement Tool That Maps Visits To Purchases

Foursquare developed an in-house measurement tool combining location with purchase data that measures across media and devices.

Week of September 2 Evening News Ratings: World News Tonight Remains Most-Watched in Shortened Week

The week following the Labor Day holiday saw a mixed bag of results as ABC World News Tonight with David Muir remained the most-watched broadcast but was also the only program to see week-to-week declines in total viewers and the Adults 25-54 demo for the week of September 2. Meanwhile, NBC Nightly News with Lester…

Week of September 2 Morning News Ratings: Today Climbs to the Top in Total Viewers

September saw the return of college football and NFL action, but the venue that recorded an upset was in the morning show ratings field as NBC News’ Today emerged as the most-watched morning show for the week of Sept. 2–not only in the advertiser-coveted demo of Adults 25-54 but in total viewers as well. Heading…

Meta Asks Court To Toss Huckabee’s Suit Over Fake CBD Ads

Outside advertisers “were responsible for creating the challenged advertisements,” Meta says in a motion urging U.S. District Court Judge Gregory Williams to dismiss the former governor’s suit.

TikTok To Sponsor Washington D.C. Sports Teams Across Leagues

TikTok will be the first to have its logo featured on the Capitals’ road jerseys and will be the title sponsor of the Capitals 50th Anniversary Celebration. TikTok also has built off its partnership
with Britain’s Olympics and Paralympics teams to launch a new marketing campaign featuring standout UK athletes.

TikTok To Sponsor Washington D.C.’s Sports Teams

TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals’ road jerseys
beginning in the 2024-25 National Hockey League season. In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which it says will feature tentpole events and
initiatives celebrating 50 years of Capital hockey.