Month: September 2024

The campaign builds on the global video campaign Pinterest launched back in July — called “The P is for Performance” — which aimed to highlight the company’s newest ad tools and their potential
effectiveness for “marketers under pressure from higher expectations and lower budgets.”

This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.

Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced customer experiences and drive efficiency in marketing and sales operations.

For instance, in the new Best Content Creation Platform category, winner Adobe put AI at the forefront of its new Express app, which is designed to make it easy for users of all skill levels to produce standout social media posts, videos and more. The platform is equipped with templates and tools, along with commercially safe generative AI features powered by Adobe Firefly, allowing creators to produce content with confidence. Adobe Express has already rapidly expanded its capabilities, including the integration of Adobe Firefly into the mobile app, and offering enhanced generative AI and editing features for faster on-the-go content creation.

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Although 90% of companies plan to invest in generative AI by 2025, 90% of CMOs don’t fully understand its potential impact on their business.

The much-anticipated meet-up between the Democratic and GOP presidential candidates takes place tonight on ABC News in Philadelphia, beginning at 9 p.m. ET. In anticipation of the ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump, the news outlet gave a walkaround tour of where all the action will take…

American politicians are desperate to be fluent in the language of the internet, a desire that reflects a larger trend in politics: that politicians can’t just be leaders anymore. They have to be influencers. And they’re tapping into the creator economy to engineer virality in a way that translates to the polls. Online creators are…

Suzy is bringing this podcast to you! The Speed of Culture Live! is coming to New York City on Sept. 18 for a day of conversations with industry innovators and visionaries, including Kofi Amoo-Gottfried, CMO of DoorDash; Sofia Hernandez, global head of business marketing at TikTok; and Mauro Porcini, chief design officer at PepsiCo. For…

Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans. The retailer, part of Gap Inc., is throwing back to its founding year of 1994…

Amazon is starting to plug ads into generative AI. Sponsored ads–Amazon’s core search ad format–could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September. Rufus is Amazon’s seven-month-old shopping assistant that uses gen AI to help people find products within Amazon’s mobile app. Rufus is a chatbot that can answer…

Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry–best known for her roles in Sister, Sister and The Game–and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host…

Most people have to face the question of what to wear every morning. In a busy fashion season, European e-commerce company Zalando positions itself as a way to make the answer easier in a campaign starring Willem Dafoe as a style icon. A 30-second ad, created by agency Wieden+Kennedy Amsterdam and directed by Aube Perrie,…