Month: September 2024

Adam Schenkel, executive vice president, platform strategy and operations, GumGum

Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up significant opportunities for other ad tech companies.

In light of this, marketers are seeking a reliable alternative to Oracle’s Grapeshot technology that matches brands with consumers in the right moment and mindset. 

Strategically reassessing tech stacks provides marketers a golden opportunity amid industry shifts

Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness. 

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The next time you buy organic crackers online, don’t be surprised if you also see an ad for organic soda before checking out. Thrive Market, a membership-based online grocery store that focuses on healthy and sustainable products, is standing up as an ad business. To launch the platform, the company is using Instacart’s software to…

An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own. Get Ready With Music, The Album riffs on popular Get Ready With Me (GRWM) social media videos, in which…

A crew working for San Francisco ABC owned station KGO and their security guard were robbed at gunpoint while reporting a story in Oakland. According to the Oakland Police Officers Association, a KGO reporter, crew member and their security guard were “rushed” by suspects who brandished firearms before stealing their camera equipment. Spokespersons for the…

The European Court of Justice has ordered Apple to pay billions in back taxes to Ireland, in a move that hands a victory to the European Commission against so-called ‘sweetheart deals’ between the country and big tech companies.

The YC-backed startup NetworkOcean plans to sink GPUs into San Francisco Bay. Multiple California regulators WIRED spoke with hadn’t heard about the test—and raised concerns about its potential environmental impact.

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […]

The post Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds appeared first on AdExchanger.

Race and gender are part of it, but there’s more to those unconvincing pictures of the presidential candidate.

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

The post Talking Advanced Audiences With NBCU’s Alison Levin appeared first on AdExchanger.