Snap Says New ‘Simple’ App Redesign Will Boost Its Ad Business

Snap says its updated user interface seeks to simplify users’ engagement options, moving stories posted by friends to the top of the inbox, with alerts to indicate new content.

Fruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign

Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it’s closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn’t advertised…

Matt Fortin Named Weekend AM Reporter for NBC Boston

NBC Boston has named Matt Fortin its morning weekend reporter. “I’m so happy to be NBC Boston’s newest weekend morning reporter! Wake up early in the ams with me for your local headlines,” Fortin wrote on social media. Fortin joined NBC Boston in 2022 as a web producer after working at WBTW in Myrtle Beach,…

Week of September 9 Cable News Ratings: A Historic Debate Lifts All Boats

This is TVNewser’s basic cable network ranker and cable news report for the week of September 9, 2024. What a difference a historic presidential debate makes. After a sleepy post-Labor Day week, the big three cable networks saw double digit week-to-week and year-to-year gains courtesy of the Sept. 10 match-up between Kamala Harris and Donald…

Google Strengthens Ad Insights, Adds Negative Keywords To PMax Campaigns

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much
more.

Virgin Active Ad Takes a Stand Against Cultish Fitness Fads

Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…

Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand

Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…