As Google prepares to battle the U.S. Department of Justice in another trial, the UK Competition and Markets Authority alleged Google has “abused its dominant position” in online advertising that
favors its own services.
favors its own services.
The Path To A Unified – And Efficient – Ad-Tech Supply Chain
The future of a streamlined ad-tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.
Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & More
This week’s roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams. Ammunition Ammunition has promoted Stephanie Van Meter to chief operating officer. Van Meter, who joined the agency in 2022, will lead operational efficiency, talent acquisition, and innovation, driving the agency’s continued…
Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […]
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The Promise And Peril Of AI Friends
As AI became a thing, so did AI companions. One perceived benefit of artificial friends can also be one of their biggest drawbacks – they might like you too much.
Need For Speed: How ‘Quick-Turn’ Influencer Campaigns Improve Results
Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.
Harris vs. Trump: Debate-Winning Tactics, Explained by a Champion Coach | WSJ
Judge Throws Out Prime Video Users’ Privacy Claims Against Amazon
Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users’ privacy by allegedly sharing information about their online video- viewing with other
Amazon-affiliated companies as well as outside businesses.
Amazon-affiliated companies as well as outside businesses.
Uncloaking A New Programmatic Scam
Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were […]
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A Beleaguered Football Ref Gets Some Comfort in The Farmer’s Dog Ad
The referee character in a new commercial for The Farmer’s Dog is having a terrible, horrible, no good, very bad day. In fact, that’s kind of an understatement. The guy is booed off the football field, pelted with trash and insulted by players. He needs a security escort just to get the locker room, where…