Month: September 2024

Chris Cillizza has a new home on Scripps News. The former CNN editor at large is joining the Atlanta-based outlet as a political contributor. He’ll appear on programs across Scripps networks. “I’m a big fan of what Scripps is building–fair-minded and smart coverage of American politics,” Cillizza said in a statement. “I look forward to…

Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively. Life360, a publicly traded mobile app company, first said it was starting an advertising business on an earnings call in February, and it expects that business to grow to…

There’s nothing like enjoying a refreshing Pepsi during NFL Kickoff… while waiting for Megan Thee Stallion’s MTV VMAs debut … as you preorder tickets for Paramount Pictures’ Gladiator II. At least, that’s the message we’re getting from Pepsi’s new, loaded NFL ad. With a total audience of 27.5 million on NBC last year, the National…

Do not ask Bill Belichick about keto options for a game-day spread or how to cook burgers when he’s hankering for wings. And whatever you do, don’t try to recruit him for your fantasy football league–he will crush you with a stone-cold stare and a soul-withering quip. Belichick, former New England Patriots coach and six-time…

Tubi wants to remind everyone they can watch the streaming platform for free. Today, Fox’s ad-supported streaming service launched a new ad campaign, “Free for Everyone,” which features a series of commercials that articulate how the AVOD is truly free for everybody–no matter who they are. That includes everyone from teachers raising the next generation…

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab.

Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV
and social media.

A federal appellate court has blocked enforcement of a California law that requires large social media platforms to disclose their editorial policies — including how they treat hate speech and other
objectionable material.

The city’s short-term stay law was meant to lower rents and open up apartments for full-time residents. Critics claim the data shows it’s not working.