Less BS, More Facts, Some Opinions
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy […]
The post AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster appeared first on AdExchanger.
Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Tagline: “Pistachi-on-the-go.” As the category incumbent, with in-store bins and displays […]
The post The Wonderful Brand Discusses Testing OOH And Online Snack Competition appeared first on AdExchanger.
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]
The post Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation appeared first on AdExchanger.
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
The post Let The Great Unbundling Begin; Why Amazon Won At The Upfronts appeared first on AdExchanger.
The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images.
Reddit, TikTok, Meta and Snap have all created such tools as social media platforms that focus on expanding the ways marketers can use generative AI to create ads. Marketers, who are reading the tea leaves to see why these platforms are releasing AI-driven creative updates, say the tools are aimed at small businesses, making it easier for smaller advertisers to create ads within the social media platforms (and spend ad dollars with them).
“We call them BFF features at our agency, which is ‘beginner friendly’ or ‘budget-friendly,’” said Brandon Biancalani, head of paid media at Modifly, a social agency. “If I was a beginner to paid media and I was having trouble [with] how to exactly spell out the promotion, then you can use those features to come up with ideas.”
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Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers.
Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content, publishers had to reevaluate some priorities and figure out their philosophies on things that are bound to have a longtail impact on their businesses.
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This story was originally published on sister site, WorkLife.
More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year, that survey found.
With a large chunk of the workforce now back working in person (at least a few days a week), some companies that downsized too much, or added staff and expect to add more, are realizing their spaces can’t properly accommodate employees on high attendance days, according to the report.
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The Taylor Swift dividend is still paying out for the NFL.
Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of the singer.
Viewing audiences soared during last year’s NFL season. The NFL said it recorded the most-watched playoffs ever (38.5 million viewers, up 9.5% on 2022), the highest-ever average audience for Championship Sunday games (up 11% to 56.1 million), as well as viewership increases for its Wild Card Round (up 8% to 31.2 million) and Divisional Round (up 7% to 40 million).
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Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform media business in the last 24 hours.
First, the big news: Amazon’s decision to place more than $2 billion in media spend was announced with a bit of a surprise: both Omnicom and WPP shared the win. Amazon handed WPP, as in GroupM, media duties for EMEA and APAC — helping that troubled holding company with much-needed new business in Europe, and a big boost in India and Australia, which offer the best potential for growth in APAC for the client. (Remember, China has its own dominant e-commerce business.) Consultancy MediaSense managed the review.
According to Comvergence data, in 2023 Amazon spent $2.6 billion in North America and $133 million in Latin America. The e-commerce giant spent $1.6 billion in EMEA and another $725 million in APAC.
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