Google plans to add an AI feature next year inside of the YouTube app for creators to generate 6-second clips using the company’s Veo model.
New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.
The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
Reddit Users Challenge Google, Sending Business Owners A Message
Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
WCPO Meteorologist Steve Raleigh Won’t Face Criminal Charges for June Fight Involving Sons
WCPO chief meteorologist Steve Raleigh won’t face criminal charges for his involvement in a fight in June, according to a statement released by special prosecutor Mark Tekulve. “It has been determined that criminal charges are not warranted against Mr. Steve Raleigh, as there is no evidence that he violated any criminal law,” said Tekulve. Raleigh…
Young Women Are The Bellwethers
It used to be that if you guessed a young woman was liberal, you’d be wrong seven out of ten times. Today, it’s six of ten. Better, but still off-target.
Are You Ready For Some Brand Love?
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.
Ty Steele Leaving KCRA in Sacramento
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said “A new opportunity in news” prompted him to take a job outside of California. Steele anchors 4, 7 and 10 p.m. newscasts. “It’s with a heavy heart that I announce I will be leaving KCRA 3 on…
Roku Launches Its Own Self-Serve Ad Platform
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.
The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Havas Chicago Names Chase Cornett as Chief Strategy Officer
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago’s executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. “Chase’s track record is unmatched, yet it’s not only his amazing reputation…
Roku Positions New Ads Manager as One-Stop Buying Solution for Advertisers
Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and performance, utilizing Roku’s CTV footprint to drive awareness and bottom-of-funnel engagement; it will give advertisers direct access to Roku inventory without third-party fees, helping with…