Women are the future of sports because women are shaping the future of sports. To close out ADWEEK’s Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny Rooney welcomed some of the most powerful women in both sports and sports marketing to discuss the value of investment and access in…
Here’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week’s edition of stories we didn’t write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a former local anchor is making his name in anime. In the spirit of never making ‘Fetch’ a thing,…
Satellite TV Giants DirecTV and Dish Near Merger
If at first, you don’t succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal reports. Dish’s Sling TV streaming platform would also be part of the deal. According to the Journal, the potential merger…
Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of US marketing executives have concerns about advertising their brands during elections, according to Madison and Wall’s 2024 Ad Spend Forecast. That means brands are avoiding news coverage of this year’s presidential election, said Jana Meron, […]
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Kristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket. And NBC News execs are more than happy to give Welker her flowers for keeping television’s longest-running show–scripted…
The $25B Oil Pipeline That Could Make or Break Canada’s Economy | WSJ Breaking Ground
New California Law Requires Sellers To Warn That Digital Purchases Might Vanish
California Governor Gavin Newsom has signed a bill aimed at informing consumers who “purchase” digital media that they’re only acquiring a revocable license.
Minnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK’s Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the…
Stations Tell Viewers FCC Requires Airing of ‘Graphic’ Paid Political Ad
Cape Girardeau, Missouri CBS affiliate KFVS and other stations like WISC and WKOW in Wisconsin are telling viewers the Federal Communications Commission is requiring them to broadcast a paid political ad from anti-abortion-rights activist Randall Terry who is running for president. The ad is paid for by the Terry for President campaign. Terry is the…
Omnicom Acquires Content Supply Chain Consultant, Builds On Adobe Relationship
At a time when many – if not all – industries have been focused on supply-chain issues, Omnicom this morning announced the acquisition of LeapPoint, a digital marketing consultancy focused on helping
marketers optimize their content supply chain.
marketers optimize their content supply chain.