The U.S. election charges full steam ahead now that both conventions are over, as “We the People” anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing. While political campaigns have long utilized data-driven targeting and sophisticated marketing techniques (as seen with Cambridge Analytica’s…
The Alt League Names First Co-Executive Creative Directors
Portland, Oregon boutique creative agency the Alt League, a women-founded agency that specializes in brand strategy and campaigns for a mobile society, has named Kimi Peterson and Rick Albano as partners and co-executive creative directors. Peterson and Albano will take charge of the Alt League’s creative development moving forward. The duo first worked together at…
Wieser Upgrades ’24 For The 5th Time, Cites Stronger-Than-Expected Q2
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding political ad spending (or 10.5%, if included).
Pearls Before Swine by Stephan Pastis for Wed, 04 Sep 2024
Brian Stelter Returns to CNN as Chief Media Analyst
CNN’s Reliable Sources is back. Kind of. Brian Stelter, a media reporter and pundit who left CNN two years ago amid differences with the network’s previous leadership, is returning to the company as its chief media analyst and writer of its Reliable Sources newsletter. (NYT) In a surprise edition of the newsletter Tuesday evening, Stelter…
Accent’s On Philly In New ‘Universal Basic Guys’ On Fox
The show might be the first prime-time network series, animated or otherwise, in which the dialogue is entirely accented in Philly-speak.
Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Apple TV is far down in second place at 13.3%, followed by Amazon Fire TV, Samsung, LG, Xiaomi and Vizio. Apple TV and LG recorded the strongest gains year-over-year.
Disney Networks Dark on DirecTV Amid Ongoing Feud
DirecTV and Disney have reached a stalemate. For viewers, that means ESPN, Disney Channel, FX, and several other networks and channels went dark Sunday night. (USA Today) While DirecTV’s roughly 11 million subscribers can still access the Sept. 10 presidential debate for free over-the-top with TV antennas, they can’t access ABC through their satellite subscriptions…
Summer Box Office Avoids Major Disaster as Domestic Revenue Falls Just 10%
The numbers are in: Domestic revenue for the 2024 summer box office hit an estimated $3.67 billion, down 10.3% over 2023, according to final numbers issued Tuesday by Comscore. As counterintuitive as it may seem, Hollywood studio executives and theater owners aren’t panicking. (THR) Nine summer movies grossed $100 million compared with last year’s 13…
CNN’s Harris/Walz Interview Nets 6.3M Viewers
CNN’s exclusive interview with Democratic running mates Kamala Harris and Tim Walz brought in 6.3 million total viewers and 1.2 million adults 25 through 54. (TVNewser) Fox News pulled 6.1 million viewers July 15 when Sean Hannity conducted the first interview with Trump’s vice presidential running mate, Sen. J.D. Vance (R-Ohio). (LA Times / Hollywood…