Month: September 2024

Artificial intelligence gets the Oprah Winfrey treatment when she hosts an inquisitive, one-hour special on the subject later this month on ABC.

Hot on the heels of its biggest global campaign launch, Puma has hired Tara McRae as svp of marketing and brand strategy for North America to drive the “next chapter of growth for the region.” Arriving from Clarks, where she served as global chief marketing and digital officer for four years, McRae is a Puma…

If you found this page, you’ll notice that there’s a different look to AgencySpy. It’s no longer a separate site, having been merged into the main ADWEEK site. The new look may come with a few content changes down the road, but we’re keeping our favorite features, including Tools of the Trade and Revolving Door…

The poll now shows Harris up by 1% in Arizona, and 2% for both Georgia and Nevada. Trump is ahead by 1% in North Carolina.

Sandals Resorts has named Leo Burnett the agency of record supporting the Sandals and Beaches brands. The Chicago-based agency will lead the creative effort, encompassing ideation and execution across all mediums and platforms for the portfolio of Caribbean resorts, including the adults-only Sandals and family-friendly Beaches. Leo Burnett’s selection came following a months-long review that…

You can’t spell “Easy” without Xumo. That’s the takeaway from Xumo’s new ad campaign, which spotlights the importance of simplifying life’s many challenging decisions–including what to watch in a cluttered streaming space. It’s a problem that Stephanie Cassi, svp of sales and marketing at Xumo, has experienced firsthand. “It’s always a fight over what to…

SPIN magazine founder and former editor & publisher of Discover Bob Guccione Jr. reflects on rflxt, a new online mag covering science, tech, the future, and wellness, especially women’s health.

A shorter holiday shopping season requires even the biggest advertisers to be agile and quick to respond. A Google Ads exec talks about what it will take and steps brands should consider.

Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.