Less BS, More Facts, Some Opinions
Do Redditors hate advertising? Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – that’s the whole point of Reddit – and they’re also not necessarily known for their love of advertising and marketing. […]
The post An AMA With Reddit’s New VP Of Ad Product appeared first on AdExchanger.
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It specifically measures sports sponsorships on TV and in digital channels, including brand and logo placements visible during a televised sports game. Relo Metrics first launched […]
The post How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement appeared first on AdExchanger.
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]
The post For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […]
The post Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk appeared first on AdExchanger.
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out.
With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others.
Nike’s CEO extolled “impactful storytelling” and “brand distinction”—a.k.a. cranking up brand ads. General Mills’ chief raved about brand reinforcement, while Levi’s CEO name-dropped Beyoncé and lauded cultural relevance, translating to turbocharged brand development.
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This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media, social media, ad-supported streaming and display advertising.
Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and Welch’s about their current marketing strategies within four key media channels. What follows are their thoughts on advertising tactics, preferences and challenges with social media, retail media, display ads and ad-supported streaming.
Each of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of tactics and marketplace trends. The executives Digiday spoke with told us they weigh a variety of factors when considering how to advertise within an omnichannel marketplace.
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The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
In this episode of the Digiday Podcast, Ryan Burns, head of strategy at Sam’s Club Member Access Platform, talks about Sam’s Club’s pitch to advertisers, standing out in a crowded retail media landscape and plans to continue growth.
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Holding companies are taking a more cohesive approach to pitch advertisers.
Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new structure for its creative agencies, deemed Omnicom Advertising Group, with TBWA Worldwide CEO Troy Ruhanen at the helm. The move is an effort to deliver “seamless” creative services around the globe to clients, according to a statement from Omnicom chairman and CEO John Wren.
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While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.
And according to audience development leads from publishers including Newsweek, The Hill and Wirecutter, those efforts have helped pivot focus to the community-based social media platform. In particular, the launch of new tools like Reddit Pro, advancements to its Ask-Me-Anything product and a refocus of the media business development team have encouraged these publishers’ teams to view Reddit in a new light when it comes to growing referral traffic and building brand awareness on the platform.
But the effectiveness of Reddit in those efforts depends on an ever-evolving equation of knowing when and where to post, maintaining relationships with subreddit moderators, and, ultimately, keeping their brands in subreddit communities’ good graces.
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