Less BS, More Facts, Some Opinions
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.
The post Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet appeared first on AdExchanger.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Causal Meets Casual appeared first on AdExchanger.
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.
Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market.
On the one hand, they see the upside: it promises to boost revenue from impressions that would have otherwise been sold cheap or not all.
On the other hand, there’s skepticism that it’s merely a new way for intermediaries to siphon off their hard-earned ad dollars.
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As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users.
The “Virtual Vote” voter awareness campaign, which launched on October 7 and will run until Election Day on November 5, represented a collaboration between over 30 prominent creators on Roblox, including developers such as Virtual Brand Group, Sawhorse Interactive and Super League and popular experiences such as “Livetopia” and “Bayside High School.”
Across their portfolios of in-game experiences, participating organizations distributed a pop-up encounter featuring content and mini-games informing users about the voting process and electoral college. With financial backing from the non-profit organization HeadCount, the experience offered prizes such as in-game items and celebrity meet-ups to users who filled out their name, address and contact information in order to check their voter registration status.
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With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back on major ad campaigns during the election period and devising their post-election strategies — depending on which candidate wins and how the results look.
This doesn’t necessarily mean every brand and creator is going completely quiet at this time — but it’s important that they’re mindful about the timing of their posts, said Amy Luca, global head of social at Monks.
“Right now, we’re just kind of, wait and see what’s going on,” Luca told Digiday. “We live in a real-time brand world … which means we have to be able to be nimble enough to react or contract depending on what is going on in the world.”
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With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke.
Reports this week reveal increasing chaos from AI and non-AI content on platforms like Meta and X. The BBC reported that X is paying some users thousands of dollars to share political misinformation including AI images about Donald Trump and Kamala Harris. Meanwhile, The Wall Street Journal noted that X’s algorithm is filling feeds with unwanted political content, while Wired found Meta is auto-generating Facebook groups for militias organizing ahead of Election Day. And just last month, U.S. intelligence officials warned that Russia and Iran are attempting to influence the election by using AI in social media and fake news articles.
Of course, AI makes up just one slice of the overall political misinformation pie. Earlier this week, Digiday found numerous examples of political advertisers on Meta spreading election-related misinformation. According to the Meta Ads Library, some Facebook pages have spent tens of thousands of dollars with content about right-wing conspiracy theories, with one page having spent more than $1 million on political ads in the past month without any official campaign affiliation.
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