Month: October 2024

In what was seen by many as a “must win” for WPP, given a number of recent losses, the UK holding company did retain its assignments in the U.S., U.K. and China.

Microsoft AI CEO Mustafa Suleyman is overseeing an overhaul that gives Copilot an empathetic voice, the ability to see, and more advanced reasoning skills.

Powered by OpenAI’s latest models, Microsoft’s Copilot assistant is becoming a lot more handy—and wants to be an “encouraging” digital coworker.

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…

Lance Brothers, Chief Revenue Officer, Adstra

The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for the prospect of a breakup that could deepen these complexities.  

To navigate these waters, many are turning to new ID management solutions that can help them enter this new era with all the functionality they need. While not all brands share the same needs, at a high level, they need to track users across data sets, devices and channels. 

Brands need an identity spine with a combination of these functions:

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Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews…

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That’s where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based video-on-demand platform that launched in February, offering animated and family-friendly educational programming for Black Americans. Adams said one of…

Paramount’s contract with Nielsen expired Monday, September 30 at midnight. “Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price
increases that are inconsistent with the realities of a changing industry,” Paramount said in a statement. Paramount has a current deal with VideoAmp to offer advertisers alternative viewership
data.

CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon’s 4:00 p.m. CT newscast. CBS Chicago’s AR/VR space covers over 1100 sq ft of floor area and reaches 16 feet tall. With the launch, it will be the only station in the region to deliver weather this way. It joins sister stations,…