KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. ‘”I love Minnesota SO much, I’ve signed a deal to stay in the Twin Cities for many more years, and I’m honored to announce that I’ve accepted a promotion to Weekday Evening Meteorologist at KSTP!” Reece wrote on social media. “Staring in late October,…
Revolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there’s a whole lot of shakeups going on. AML One of England’s oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create…
Publisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks
Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking…
Google’s Visual Search Can Now Answer Even More Complex Questions
Launched in 2017, Google Lens processes 20 billion visual searches a month. Now it will work with video and voice, too.
NBA Tipoff Ad Passes League’s Future to Young Players and Creators
It’s a new era for the NBA, and its marketing is reflecting that. We’re still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in…
This Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four Years to Win It
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina. After making it to the final rounds, the agency lost out to a regional rival. Four years later, though, thanks to playing the long game and…
How Project 2025 Became Such a Political Target for Democrats | WSJ
Omnicom Taps TP&m’s Mouratsing To Lead Annalect UK
Dylan Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director of Annalect EMEA.
Schnebel Heads Planning For Crossmedia
Prior to his hire, Schnebel was SVP, managing director at UM Worldwide.
Hart Agency Finds Higher Performance From AI In Bidding Tech
Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to an ad-tech partner able to more quickly optimize campaigns.