Month: October 2024

WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…

For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That’s both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. “Change Your Frequency,” from creative agency Buck, aims to…

Sinclair’s NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair’s first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple’s Vision Pro technology, NewsON and Mindgrub plan to transform the way audiences watch and interact with local…

First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with “traditional” media declining 5% and “premium” programmatic
expanding 47% so far this year.

Originally, Ad-Shield Co-Founder and CEO Joon Yu intended to build software to block ads, not for ad block recovery.

The post Ad-Shield Wants To Be The Adblock Recovery Tool For When All Others Fail appeared first on AdExchanger.

The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s ecommerce site and on other publishers’ websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they…

Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone.

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the […]

The post How Different Generations Will Shop This Holiday Season appeared first on AdExchanger.

Lately, it looks to me like CBS has simply separated itself from the broadcast pack and is operating on its own terms.