Less BS, More Facts, Some Opinions
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the openRTB spec that ruffled feathers at the IAB Tech Lab.
The post The US v. Google Witnesses Have Spoken – Now What? appeared first on AdExchanger.
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […]
The post Breaking Up Google Could Hurt Small Businesses appeared first on AdExchanger.
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.
The post Is TTD The New Goliath?; Amazon Adds More Ads appeared first on AdExchanger.
This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the stakes involved in terms of ad revenue — usually takes a human.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Having cut creator and influencer partnerships with most of the major platforms over the last year, Omnicom Media Group has aligned with Snap — while generating research that shows Snap creators have a strong likability factor that could resonate well with clients.
Omnicom Media Group’s no-longer-so-new-but-new-in-name influencer marketing agency Creo is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars, Digiday has learned. OMG’s CPG clients are most likely first in line to make use of the program — although the agency declined to say which.
The Collab studio is designed to be marketer-friendly, in that it’s a managed service production program meant to pair marketers with the right creator/influencer, as well as to craft aligned content for the brand in question.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned.
Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. Performfluence is offered by both firms through its digital innovation practice team that mixes various types of practitioners in strategy, activation and intelligence.
The two agencies have been testing the Performfluence system since last year with a few different models and types of influencers. Four clients are using it to help either drive new member acquisitions or direct sales to brick-and-mortar outlets, explained Crystalyn Stuart-Loayza, chief digital officer for Citizen and Mekanism. Additionally, other clients including Coast Capital and Ovega are also using the system.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of said offerings — as a bellwether for success.
“We are especially encouraged by the momentum building in our running offense,” Matthew Friend, evp and chief financial officer of Nike, said during the company’s earnings call on Tuesday evening. “This has been one of our toughest fights over the past few years and it is one of our biggest opportunities. Our team’s focused here first in driving our comeback.”
It makes sense that Nike would focus on running in the wide spectrum of activewear. In recent years, the company has seemingly lost market share in the space to burgeoning footwear brands like Hoka and On, both of which have made gains in the running market. The so-called boom in running culture that’s followed the early days of the pandemic has driven brands like Hoka, On, New Balance and Asics to woo run clubs with shoe try-ons and other tactics to capture consumer attention.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.