Anime is Revving Up Toyota’s Cool Factor Among Young, Diverse Audiences

Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota’s other Gazoo Racing motorsport division cars including the GR Supra and GR 86….

TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions

A partnership with marketing and measurement company InMarket will allow TikTok advertisers to see new stats on how their in-app campaigns are performing offline.

Meta Can’t Shake Securities Fraud Suit Over Statements About Content, Teen Safety

Siding against Meta Platforms, a judge refused to dismiss a securities fraud lawsuit alleging the company made misleading statements about content policies.

How Julio Vaqueiro and Telemundo Are Preparing for the 2024 Election

Hispanic Heritage Month is a time to spotlight the voices of America’s vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors…

Amazon Follows Google Into Visual Search To Strengthen Shopping

Amazon announced five visual search features in its shopping app that allow customers to improve their shopping experience throughout the marketplace.

More Americans Are Using Social Media To Find Their New Car: Report

A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the
automotive buying journey.

Data Drop: Nutter Butter Math

ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers — both hard and soft. It’s called Data Drop. You can sign up to receive it here. Below is a sample of this week’s edition. ***** The Numbers Behind Nutter Butter’s Nuttiness If you haven’t visited Nutter Butter’s TikTok account lately,…

Character.AI Deletes Avatar of Murdered Girl After Admitting a Policy Violation

AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family’s consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer’s father, received an automated Google alert that an AI…

Week of September 23 Cable News Ratings: Fox News Leads in All Categories

This is TVNewser’s basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts. On the other hand,…

Layoffs Reported at ABC Stations

ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC’s owned local TV stations will be let go. No programming will be impacted, and no entire teams will be eliminated, but the company is making the changes to be “sustainable,…