Month: October 2024

An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging people to pass their boots down through generations. With agency Wieden+Kennedy New York, Red Wing has created a sewn-in ‘will’ for Heritage…

The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg. Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at…

CBS News hosting the first and only vice presidential debate of the 2024 election cycle on Tuesday night. But the big question looming over the match-up between Gov. Tim Walz and Sen. J.D. Vance was whether their debate might prompt another face off between their running mates, Vice President Kamala Harris and former President Donald…

A little-known AI notebook tool from Google is going viral for its Audio Overviews that mimic the speech cadence of podcasters. Here’s how to try it out.

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot. Users will see fewer ad annotations and extensions because the technology can more effectively identify relevant and
useful content.

Microsoft is adding targeted ads, metrics and diagnostic capabilities to Copilot. Users will see fewer ad annotations and extensions because the technology can more effectively identify relevant and
useful content.

The deal continues to expand Charter’s effort – started a year ago – in making hybrid deals with companies to include not only linear TV networks and new streaming platforms.

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton chats with Melody Lee, chief marketing officer at Mercedes-Benz USA. Lee shares insights on navigating the post-Covid automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors. With more than 140 years…

The agency is offering clients and other agency and media partners access to a beta version of its new dashboard in the U.S. and Europe now, and will roll out Canada and Asia-Pacific later this year.

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, with some of its assets and people moving to Comcast Corp.’s
FreeWheel unit, say sources familiar with the developments.