Less BS, More Facts, Some Opinions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet criminals – with some reality TV and social media crypto influencers used as bait – plus a bunch of crooked […]
The post The Black Market For Facebook Customer Service; Caught Up In Case Law appeared first on AdExchanger.
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
Programming a live 24/7 streaming channel is no easy feat. That’s 168 hours to fill each week. So NBCUniversal’s Spanish-language network Telemundo has sought to be savvy with how it programs Noticias Telemundo Ahora, the live 24/7 free, ad-supported streaming TV news channel it debuted in May.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam.
At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed salaries for the jobs begin at roughly $200,000, going up to $440,000 for the most senior roles.
A Roblox spokesperson told Digiday that the company is continuing to fine tune its programmatic offering based on client feedback, and that the hires are intended to support Roblox’s ads team, “including in partnerships, product and engineering — both to build ad offerings, tools and partnerships, as well as to innovate in the new immersive media space.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This report is adapted from Digiday’s sibling publication Modern Retail.
To stand out and overcome mounting competition in retail, pop-up shops have become part of marketing strategies for brands looking to deliver unique experiences to customers.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an assignment, and you get an assignment, and you get an assignment!
On Monday evening, the consumer packaged goods giant announced the distribution of its global media business to pretty much each of the Big Six holding companies: WPP, Omnicom, Publicis, IPG, Dentsu and Havas.
Interestingly, such a diffuse set of assignments seems to fly in the face of discussions in recent years of multinational giants — those participating in the “mediapaloozas” of the past — looking to simplify or reduce their roster of agencies. And the holding companies have spared no effort or expense to add any number of services, from commerce media to influencer marketing to handle all of a marketers’ needs.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This story was first published on Digiday sibling ModernRetail
As retail media grows in popularity, marketers are expecting more bang for their buck.
That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they approach different retail media channels.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.