Month: October 2024

TikTok on Tuesday asked a federal appellate court to reconsider a decision that Section 230 of the Communications Decency Act didn’t protect the company from liability for allegedly serving “blackout
challenge” videos to a 10-year-old girl.

Epic is reducing the royalties it takes from games built with Unreal Engine and posted to the Fortnite maker’s Games Store — from 5% to 3.5%.

Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors’ high prices. Drugstore brands such as…

This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. These themes highlight the evolving ways brands are building authentic connections in the dynamic marketing landscape.

Digitas secured the award for Best Creative for its campaign with Invisalign. The pair tapped into teen culture with a playful yet impactful approach, using spoof movie trailers to highlight the drama-free benefits of Invisalign aligners over traditional braces. Building on the #InvisIsDramaFree platform, the trailers showcased relatable teen moments, emphasizing how Invisalign allows them to avoid cringe-worthy situations. The campaign achieved over 150 million teen impressions and drove a record 4.7 million teen patients to be treated in Q3, a 9.9% increase from the previous quarter. With a 315% increase in YouTube click-through rates, Invisalign became the preferred choice for teens and the most trusted brand for moms and doctors.

Best Product Launch Campaign also went to Digitas for its work with Crocs turning October 2023 into “Croctober,” a month-long celebration that uniquely and memorably honored Crocs fans. Highlighting fan engagement, they launched the Crocs Classic Cowboy Boot, inspired by social listening and fan demand, which sold out globally within an hour. The campaign received coverage in outlets like CNN, Forbes and The New York Times, and achieved over 6.9 billion global PR impressions and 79 million influencer impressions. The ‘Crocstellation’ experience featured Croc-shaped constellations for fans to find within an AR experience, cementing Crocs’ reputation as an innovative, fan-centric brand and making Croctober a viral sensation.

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Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management oversight for the news operations of the company’s California stations, KCRA/KQCA…

I was a young exec at Nielsen back in 2002 when DBS was challenging the cable TV business. Much like streaming today, people were forecasting the death of cable. It seems that with any change, someone
or something must always die.

The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA’s favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the 2024-2025 season. One week after ceding the top spot, GMA reclaimed its throne in total viewers, moving ahead of…

While October signals a start to the holiday shopping season, as consumers begin searching in earnest for the best prices on products, this year might present challenges for some retailers and
advertisers, with dockworkers striking this morning from Maine to Texas over wages and automation.e

Frequent visitors to CNN’s website will be greeted with a different kind of headline today–one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros. Discovery-owned news network is introducing a $3.99/month digital paywall for U.S. users to access its content. The network has been teasing this option for…

Beyonce walks into a “Launderette,” in a redo of the 1986 British original that elevated jean sales for the year by 800%.