In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O’Rourke, head of performance marketing at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the U.K. market. O’Rourke shares insights into how Diageo is leveraging…
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night’s vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there’s a chance that CBS News may not be able to provide a full accounting of the audience size. That’s because the network’s parent company, Paramount Global, is involved in a potentially…
As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network.
The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.
Why Musk and Other Tech Execs Want as Many Babies as Possible | WSJ
Unilever Divvies Up Media Assignments
In what was seen by many as a “must win” for WPP, given a number of recent losses, the UK holding company did retain its assignments in the U.S., U.K. and China.
Microsoft’s AI Boss Wants Copilot to Bring ‘Emotional Support’ to Windows and Office
Microsoft AI CEO Mustafa Suleyman is overseeing an overhaul that gives Copilot an empathetic voice, the ability to see, and more advanced reasoning skills.
Microsoft’s Copilot AI Gets a Voice, Vision, and a ‘Hype Man’ Persona
Powered by OpenAI’s latest models, Microsoft’s Copilot assistant is becoming a lot more handy—and wants to be an “encouraging” digital coworker.
Tools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
How brands are overcoming three common challenges when implementing new ID solutions
Lance Brothers, Chief Revenue Officer, Adstra
The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for the prospect of a breakup that could deepen these complexities.
To navigate these waters, many are turning to new ID management solutions that can help them enter this new era with all the functionality they need. While not all brands share the same needs, at a high level, they need to track users across data sets, devices and channels.
Brands need an identity spine with a combination of these functions:
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Photographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews…